VW plans to localize development, change marketing

by Anna Munhin Jan 29, 2023 News
VW plans to localize development, change marketing

Display- Horizontal By Hasibur Rahaman

Volkswagen dealers heard plans from the brand's new leadership team to further localize engineering and development in North America in the near future as well as plans to change the way its vehicles are pitched to the public.

Charlie Hall, the new chairman of the Volkswagen National Dealer Advisory Council, said, "We got to hear Pablo's plans about bringing a lot of investment, design and engineering to Chattanooga, away from other parts of the world." We may be able to break out of the boutique brand image that we have been living with in the U.S.

John Luciano said that Di Si, Andrew Savvas and other members of the VW of America management team delivered an upbeat message about the brand's plans for growth. They received questions about what he referred to as standard stuff.

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