Marketing, Professional Selling Concentration, B.B.A.

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by Samuel Pordengerg Dec 14, 2022 News
Marketing, Professional Selling Concentration, B.B.A.

Marketing  615-904-8505 Thom Coats, program coordinator

Thom.Coats is a faculty member at the college.

Preparing for careers with strong income potential, variety, flexibility, and career growth is possible with a major in Marketing with a concentration in Professional Selling. The courses help students develop their skills in the areas of oral and written communication, self-confidence, and critical thinking. Critical skills can be used in all industries. Sales representatives, account managers, and sales managers are some of the jobs that are available in this career area. In addition to the classes required for the marketing major, students complete courses in sales and choose two additional marketing electives that support career goals

The minor in business administration is included in the program. An alternate business minor may need 120 hours to graduate.

Academic Map

There is a schedule of courses.

Marketing, professional selling concentration, B.B.A.

Degree Requirements

General Education41 hours
College of Business Core39 hours* **
Major Requirements27 hours
Auxiliary Courses9 hours*
Business Elective3 hours
Electives1-7 hours
TOTAL120 hours

The General Education curriculum requires courses that can be fulfilled by this program. Program requirements can be used to fulfill General Education requirements.

There are 3 credit hours in the major with this package.

General Education (41 hours)

Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences are included in general education requirements.

The general education requirements are met by the following courses.

  • MATH 1630 or MATH 1810 (Math)
  • ECON 2410 (Soc/Beh Sci and core course)

College of Business Core (39 hours)

The College of Business Core requires 39 hours of study and a 2.500 grade point average for students.

Major Requirements (27 hours)

Marketing Core (9 hours)

  • MKT 3910 - Consumer Behavior  3 credit hours  
  • MKT 3930 - Marketing Research  3 credit hours  

Professional Selling Concentration (18 hours)

  • MKT 3840 - Professional Selling  3 credit hours  
  • MKT 3950 - Business-to-Business Marketing  3 credit hours  
  • MKT 4800 - Sales Management  3 credit hours  
  • MKT 4850 - Advanced Selling  3 credit hours  

Choose 6 hours from the following:

  • MKT 3825 - Marketing Analytics  3 credit hours  
  • MKT 3855 - Product Management  3 credit hours  
  • MKT 3900 - Social Media Marketing  3 credit hours  
  • MKT 4510 - International Marketing  3 credit hours  
  • MKT 4870 - Services Marketing  3 credit hours  
  • MKT 4950 - Marketing Internship  1 to 3 credit hours  
  • FIN 3050 - Principles of Risk Management and Insurance  3 credit hours  

Auxiliary Courses (9 hours)

  • BCED 3510 - Business Communication  3 credit hours  
  • MKT 3010 - Professional Preparation in Marketing  3 credit hours  
  • MATH 1810 - Applied Calculus I  3 credit hours  

    The title may be counted in general education.

    (may be counted in General Education) 

Business Elective (3 hours)

Electives (1-7 hours)

Curriculum: Marketing, Professional Selling

General education requirements can be found in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

Freshman Fall

  • Natural Sciences 4 credit hours
  • Elective 1 credit hour

Subtotal: 14 Hours

Freshman Spring

  • Natural Sciences 4 credit hours
  • Elective 3 credit hours

Subtotal: 16 Hours

Sophomore Fall

  • HIST 2030 - Tennessee History  3 credit hours  

    Or title:Or.

    OR 
  • HIST 2050 - Survey African American History II  3 credit hours  
  • Humanities and/or Fine Arts 3 credit hours
  • Elective 3 credit hours

Subtotal: 15 Hours

Sophomore Spring

  • ACTG 2120 - Principles of Accounting II  3 credit hours  
  • BIA 2610 - Statistical Methods  3 credit hours  
  • Humanities and/or Fine Arts 3 credit hours
  • Social/Behavioral Sciences 3 credit hours
  • HIST 2030 - Tennessee History  3 credit hours  

    Or title:Or.

    OR 
  • HIST 2050 - Survey African American History II  3 credit hours  

Subtotal: 16 Hours

Junior Fall

  • BLAW 3400 - Legal Environment of Business  3 credit hours  
  • MGMT 3610 - Principles of Management  3 credit hours  
  • MKT 3820 - Principles of Marketing  3 credit hours  
  • BIA 3620 - Introduction to Business Analytics  3 credit hours  

Subtotal: 15 Hours

Junior Spring

  • BUS 3000 - The Dale Carnegie Course  3 credit hours  
  • FIN 3010 - Principles of Corporate Finance  3 credit hours  

Subtotal: 15 Hours

Senior Fall

  • Business elective 3 credit hours

Subtotal: 15 Hours

Senior Spring

  • BCED 3510 - Business Communication  3 credit hours  
  • MKT upper-division electives 6 credit hours

Subtotal: 15 Hours

NOTE:

Admission to the Jones College of Business requires a degree of at least a 2.25 grade point average.

Admission is needed.