Amazon Launches 'Inspire,' a Short Form Video Shopping Feature

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by Jacob Solomon Dec 10, 2022 News
Amazon Launches

The " TikTok made me buy it" trend was started by Amazon.

Courtesy Amazon
Inspire product.

From launching successful businesses to driving shortages of various foods used in recipes that go viral on the app, TikTok's powerful algorithm has proved to be a successful demonstration of purchasing power.

The TikTok shop is an e- commerce platform for sellers.

Amazon wants in on the short form content action. A pilot version of a short-form video app geared towards product discovery was announced by the company.

The company expects the app to be available to more customers in the US in the next few months.

Oliver Messenger, director of shopping at Amazon, said that video-based content helps to understand the product more.

Messenger told the outlet that the feature will be available on the Amazon shopping app and that it will become more personalized over time based on how users interact with the products. TikTok has a highly addictive, personalized algorithm.

According to the WSJ, Amazon has been testing this product since August and is following in the footsteps of other companies that have struggled to compete with TikTok.

Despite a difficult environment for its peers, TikTok has remained strong. There are reports of an intense culture at the company. Increased regulatory scrutiny is one of the things it is facing.

The first version of TikTok was run by me. I learned a lot about spotting viral trends.

The app is being created with the help of Amazon'sinfluencers.

It's time to inspire. It was courtesy of AMAZON.

Every day we make shopping easier. Messenger said in an email that the new shopping experience would connect Amazon customers with shoppable content created by other customers, the latest influencers, and a wide range of brands.

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