Offering 100% Uptime and Powering Millions of Emails, Searches, and Pageviews, Bloomreach Reports Outstanding Cyber Week Results

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by Anna Munhin Dec 7, 2022 News
Offering 100% Uptime and Powering Millions of Emails, Searches, and Pageviews, Bloomreach Reports Outstanding Cyber Week Results

The completion of a successful Cyber Week was announced by the world's #1 Commerce Experience Cloud. More than 850 global brands use the company's Engagement, Discovery, and Content solutions to power millions of marketing campaigns, searches, and pageviews.

Bloomreach Engagement

  • Cyber Week saw a tremendous increase in campaigns sent through Bloomreach Engagement across nearly every channel. On Black Friday alone, 331 million emails were sent, a 72% increase over the prior year.
  • Black Friday drove more marketers to utilize their full omnichannel capabilities to engage customers. Through Bloomreach Engagement, marketers sent 3.8 million SMS messages, a 50% increase over the prior year, and 145,000 MMS messages, a 590% increase over the prior year.
  • Marketers also connected with customers through ad retargeting, deploying 306 million retargeting ads, a 9% increase over the prior year. Ads were made even more impactful through Bloomreach Engagement integrations with Snapchat, Facebook Ads, and Google Ads

Bloomreach Discovery

  • From Thanksgiving through Cyber Monday, Bloomreach Discovery customers experienced 100% uptime — meaning no disruptions or delays to their site performance.
  • As customers sought specific items, relevant search results from Bloomreach Discovery helped businesses connect customers with the products they wanted to see. It powered 300 million searches on Black Friday alone.
  • On Black Friday and Cyber Monday, Bloomreach Discovery processed approximately 1.2 billion user events a day.
  • Bloomreach Discovery traffic experienced 6,000 queries per second (QPS) across regions, growing from 4,300 QPS in the prior year.

Bloomreach Content

  • Bloomreach Content offered uninterrupted support to businesses as their e-commerce site traffic spiked throughout Cyber Week. Bloomreach Content saw traffic volume peak at above 18.1 million page views on Black Friday and above 19.9 million page views on Cyber Monday.
  • Despite the heavy volume of traffic to businesses' sites, Bloomreach ensured customers experienced no downtime or delayed performance.

Raj De Datta is the CEO and co-founder of Bloomreach. During the peak holiday shopping season, reliable technology is more important than ever. We begin preparing for this season months in advance to make sure our customers have a smooth experience. Hard work paid off. I'm thankful to all of the teams that made this possible, and I'm happy to see the results that Bloomreach helped drive.

About Bloomreach

The world's #1 Commerce Experience Cloud is called Bloomreach. There is a suite of products that drive true personalization and digital commerce growth. The solutions combine the power of unified customer and product data with the speed and scale of artificial intelligence to enable revenue-driving digital commerce experiences. Over 850 global brands are served by Bloomreach. Visit bloomreach.com to learn more.

michelle.demaio@bloomreach.com is the media contact for the company.