7 Technology Marketing Challenges and Their Solutions

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by Lindsey Francy Dec 3, 2022 News
7 Technology Marketing Challenges and Their Solutions

Creating awareness, building preference, establishing value, and driving efficient decisions are the core marketing objectives for any technology company.

B2B marketing in the technology sector can be difficult to reach.

It's important to know how to connect with decision-makers about your business goals and challenges in order to succeed in technology marketing.

There is no challenge free marketing strategy. There are seven technology marketing challenges and how to solve them in the article prepared by the cybersecurity marketing experts at Get Up Lead.

7 Common Marketing Challenges and How to Solve Them

1. Focusing on Experts and Not the Consumers

The focus of your marketing should be on your customers. They don't support their decision process if they're addressed as insiders. It doesn't respect their time because you don't deliver information that's easy to understand. The business benefit of your technology product or service should not be affected by how impressive it is.

At the level of their decision making, your marketing team should meet your customers. Resource value is important at this level.

2. Using Industry Jargon

Humans don't have long attention spans. As a marketer, you only have a few seconds to grab the attention of your visitors. Make sure your marketing efforts target making the product relevant, instilling its value, and motivating your prospect to learn more during those few seconds. It is pointless to fill your content with jargon. Content filled with jargon has no meaning to the prospects. The content doesn't establish expertise because it is alienating it.

It is a good idea to speak in your prospect's language. Without gaps for your customer to fill, your messaging is meaningless.

3. Not Considering the Buyer’s Journey

A point solution is not a marketing solution. It is always going on. If your marketing efforts are carried out correctly, you can help your customers make purchase decisions. Technology companies don't always define the buyer's journey This is important to the success of a marketing plan.

Technology companies should take the time to understand their target audience and the overall buyer's journey instead of focusing on immediate revenue. The marketing effort can complement the buying journey.

4. Pushing Instead of Telling

Technology marketing sales have been described as being aggressive. This approach isn't likely to lead to success.

Technology marketers need to understand what prospects need to learn before buying. It's best to create compelling and helpful content to help customers understand their needs.

5. Relying on Outrageous Claims

It's a bad idea to use outrageous claims in your marketing materials. Even if your technology product has a lot of value, exaggerating it can quickly diminish it.

Compelling data and engaging stories can be used to share your product's value. It's important to do this in a way that makes sense to your audience.

6. Tech for Tech’s Sake

The world of technology has a level playing field. Many brands market their technology to other marketers, rather than the decision-makers in charge of marketing budgets. This tactic only makes the technology less valuable. Your technology will not be supported by decision-makers if you don't establish a real value.

There is a business case for technology marketers. It's beyond the technology. Technology needs to offer a benefit or solve a challenge in order to succeed.

7. Neglecting Customer Needs

Knowing and understanding your customer is one of the issues discussed up until this point. Understanding the customer is the main goal of any marketing strategy. Marketing to a prospect is all about getting to know them. Technology brands that don't understand and cater to their customers are like spinning wheels.

It is possible to solve this challenge by understanding your customer and talking to them. It's ideal to understand the problems you are trying to solve. Illustrating and not telling how your technology will impact their business is one way to establish credibility.

Step Toward Success

There are mistakes in technology marketing. Establishing how your technology can help them is a step in the right direction.

Partnering with an expert with the right skill sets and an understanding of the technology industry landscape can help you overcome the challenges discussed in this article.

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