Hercules Tires' Title Sponsor of Sun Belt Football Championship

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by Lindsey Francy Dec 2, 2022 News
Hercules Tires

The game will be shown as part of the conference championship weekend.

For the second year in a row, Hercules Tires will be the title sponsor of the Sunbelt Football Championship game.

Hercules Tires 2022 Logo

Hercules Tires 2022 Logo(PRNewswire)

The winner of the East and West Divisions of the Sun Belt will play for the title in Troy, Alabama at 3:30 p.m. One of the largest sponsorship agreements in Sun Belt history has been signed by Hercules Tires and the Sun Belt Conference.

In order to connect with alumni, fans, students, and employees of Sun Belt schools, Hercules Tires has an integrated marketing presence throughout the year.

"As a proud partner of the Sun Belt Conference, we're looking forward to seeing two great schools battle it out in their first game of the year," said Joshua Simpson, president of Hercules Tires. Through our sponsorship, Hercules has the chance to reach millions of college football fans across the country and in key U.S. markets where the brand is looking to grow.

Hercules Tires, which celebrated its 70th anniversary this year, has invested in a wide range of sports marketing sponsorship in the US and Canada to increase awareness of its brand with consumers. In addition to its collegiate sports sponsorship of the Sun Belt Conference, the brand has partnerships with other conferences.

Follow Hercules Tires on social media and Sun Belt football.

Independent tire dealers and distributors have trusted Hercules to deliver outstanding quality since 1952. The industry's premier value leader has a wide range of passenger, UHP, light truck, medium truck and specialty tires.

Hercules is a subsidiary of American Tire Distribution. In the US and Canada, the company has an unparalleled breadth and depth of inventory, frequent delivery and value-added services.

The Sun Belt Conference consists of App State, Arkansas State, Coastal Carolina, Georgia Southern, Georgia State, James Madison, Louisiana, ULM, Marshall, Old Dominion, South Alabama, and Southern Miss.

VanWagner is a leading entertainment and sports agency with expertise in filmed and live entertainment, sponsorship sales, multimedia rights, and out of home advertising. VanWagner creates, advises, and sells on behalf of world class teams, leagues, brands, properties, and colleges. VanWagner is a global leader in high-impact broadcast visible sign throughout the MLB, NBA, NCAA, and international soccer, as well as college multi-media rights, and in-venue content production at the world's biggest sporting events. Visit www.vanwagner.com to learn more.

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