News of Firms: Weber Shandwick Launches Business & Society Futures Offering

by Jacob Solomon Dec 2, 2022 News
News of Firms: Weber Shandwick Launches Business & Society Futures Offering

The Weber Shandwick Collective has launched Business & Society Futures, an offering of its advisory brands. It will give clients with insights and expertise in communications, public affairs and management consulting. Chris Deri is the president of TWSC's C-suite Advisory Business. The Collective Senior Advisors will advise clients on leadership positioning, organizational effectiveness, policy and regulatory complexity, positive societal impact and value creation for all stakeholders.


In order to better represent and communicate its full suite of integrated marketing offerings, Matter Communications has changed the name of its marketing services division to MatterMK TG. In addition to brand strategy, paid media, social media, search marketing, content marketing, website design and development, and creative services, there are more than 75 staffers at MatterMK TG. The expanded offerings include strategy and planning, creative and content, performance marketing and demand generation.


The company is called Human. A new website has case studies, career opportunities and thought leadership. The agency says it is refocused on six areas of service: branding, campaigns, public relations, social media, web and digital, and Outta The Box strategic initiatives. The introduction of purple as a home base color marks the end of red in the agency's branding.