Accenture Acquires Fiftyfive5 to Boost its Customer Intelligence Capability in Australia and New Zealand

avatar
by Jacob Solomon Dec 2, 2022 News
Accenture Acquires Fiftyfive5 to Boost its Customer Intelligence Capability in Australia and New Zealand

There is a new year on December 1, 2022.

Fifty five5 is a customer insights and advisory business. The move will make it easier for clients to use data insights and performance marketing to accelerate growth and innovation.

The press release has a multimedia component. The full release can be found here: http://www.businesswire.com/news/home/20221139970005/en/

Australian and New Zealand customer intelligence capability will be boosted by the acquisition of Fifty five5. Businesswire has a graphic.

Fiftyfive5 has a proven track record in delivering customer insight-driven strategy, customer insight optimize execution and performance measurement for some of the region's leading brands.

A majority of C-suite executives say that customers and employees are changing faster than they can change their business, pushing the need for new playbooks for growth. A vision and passion for helping brands meet this new reality and capturing new opportunities for growth through insight-led strategy and decision making is shared by Fiftyfive5.

Clients are struggling to keep up with the pace of change. They are looking for ways to grow. It is important that Fiftyfive5 is added. The team has deep customer understanding, which will greatly improve the customer intelligence capability of the company. We can't wait to see what Fiftyfive5 can do for us.

Fiftyfive5 focuses on opportunity identification, brand strategy and positioning, innovation, category strategy (channel, shopper, retail and loyalty), pricing, experience measurement and brand comms tracking. Fiftyfive5 works with a wide range of clients, including health and public services, consumer goods and services, financial services, communications and media, travel, digital and technology The team of more than 200 people in Australia, Singapore, New Zealand and London will join the company to better serve clients.

One of the most interesting businesses that has emerged in our space isAccenture Song, which combines creativity, technology and data. We believe in the importance of customer insight and intelligence to fuel growth for our clients. The chance to deliver greater commercial impact for clients given the enhanced range of capability we can bring to the table was created by joining the team.

Clients around the world are rethinking how they grow and they are increasingly challenged by the speed of change, according to a global head of data and analytic at the company. The intelligence brand needs to become relevant to their customers. Insights that can support brand creative, content, and experience will be important. Fiftyfive5 will help our clients with customer data and insight.

The acquisition of Fiftyfive5 is in line with the strategy of the company to deepen its broad set of capabilities across product innovation, commerce, marketing, sales and service to help clients unify purpose and customer experience for sustainable growth.

The terms of the transaction were not made public.

There are forward-looking statements.

The Private Securities Litigation Reform Act of 1995 states that forward-looking statements can be made. Words such as "may", "should", "likely", "anticipates", "expects", "intends", "plans", "projects", "believes", "estimates", "positioned", "outlook", and similar There are a number of factors that could cause actual results to differ from what is implied. The risks include, without limitation, risks that the transaction might not achieve the anticipated benefits for the company, as well as risks of adverse effects on the company from uncertain economic and political conditions. The statements in this news release are only as of the date they were made, and there is no duty to update them or to conform them to actual results.

AboutAccenture.

Digital, cloud and security are some of the services that the company offers. Our services are powered by the world's largest network of advanced technology and intelligent operations centers. The 721,000 people who work for us deliver on the promise of technology and human ingenuity every day. Our clients, people, shareholders, partners and communities benefit from the power of change. We can be found at accenture.com.

The growth and value of our clients is accelerated by the song. Our capabilities include growth, product and experience design, technology and experience platforms, creative, media and marketing strategy, and campaign. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life.

All rights reserved All rights belong to the person. The logo ofAccenture is a trademark of the company.

Businesswire.com has a source version of the news.

There is a contact for this person.

There is a company calledAccenture.

There's a lot of people in this area.

The person is m.atkins ofaccenture.com.

A song by the company.

+65 8182 8500.

The person is low.sieu.ping.

North America, United States, Australia, and New Zealand are the keyWORDs.

Data management technology is part of the industry.

Business Wire is a copyrighted work.

PUB: 12/01/2019 08:32PM/DISC: 12/01/2019 08:32PM

The news can be found at www.businesswire.com.