PharmaForce International: Benchmarking Report Captures the Digital Marketing Trends of Key Oncology and Immunology Companies

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by Anna Munhin Dec 1, 2022 News
PharmaForce International: Benchmarking Report Captures the Digital Marketing Trends of Key Oncology and Immunology Companies

PR NewswirePR Newswire

The benchmarking report covers the digital marketing trends and expenditures of the top Oncology and Immunology companies. A strategic overview of the best practices, as well as each individual company's approach to the evolving digital marketing landscape is provided in the report. The report contained several note-worthy trends. Over the past two decades, the progression of the digital marketing footprint has been one of the trends.

Many pharma companies in the US had to rely on digital channels to connect with healthcare professionals at the beginning of the COVID-19 Pandemic. The influence that digital channels have in the success of a brand was further substantiated by this large use of digital channels during the Pandemic. Even though companies have gone back to using face-to-face interactions, they still dedicate a lot of marketing approaches to digital methods. Digital footprints are expected to expand and be more diversified in how pharma companies market to patients and health care professionals.

Many pharmaceutical companies have always had digital aspects, such as product websites, in place. Digital marketing has an effect on brand strategy.

In today's market, website traffic, clicks, and social media play an important role in connecting brands to patients and healthcare professionals. The ability to carefully measure investment versus return is one of the top priorities for pharmaceutical marketers. Keylor says that digital concepts will impact strategic decisions and the approach pharmaceutical companies make to connect with patients.

For more information, please contact Joyce Wedemeyer at Joyce.Wedemeyer@pharmaforceintl.com

A competitive intelligence firm with over two decades of experience in the pharmaceutical and biotech industries is called Pfizer International. The market leader in benchmarking and competitive intelligence is PFCI.

Cision

The report captures the digital marketing trends of key oncologists and immunotherapy companies.

The information comes from pharmaForce International.

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