AI x Marketing Automation – The future of marketing

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by Samuel Pordengerg Dec 1, 2022 News
AI x Marketing Automation – The future of marketing

Every business needs marketing automation. It's difficult to keep track of all the leads. It is not possible to consistently follow up with all of them.

Artificial Intelligence simplifies the challenge of marketing automation. According to a McKinsey study, the most significant impact on top-line oriented functions will be caused by the use of artificial intelligence. The consumer-packaged goods, banking, retail, telecommunications, high-tech, travel, insurance, and media and entertainment industries will use marketing automation with the help of artificial intelligence.

How does artificial intelligence work for marketing?

Machines are able to mimic human decision-making capabilities thanks to technologies like Natural Language Processing.

There are many applications of artificial intelligence in marketing. Better decision-making and enhanced effectiveness are two of the most significant incentives for companies to use artificial intelligence. If used effectively, it can help nurture leads, automate cross-selling and upselling, analyse customer sentiment, and more.

Personalisation is improved by the use of artificial intelligence. Data from a variety of sources is used to create Artificial Intelligence. It is possible for marketers to shift their efforts into better practices with the help of the data provided by artificial intelligence. More than 70% of B2B customers like the idea of artificial intelligence for personalization, and more than half want to use it to identify trends and patterns.

Increased efficiency and qualitative can be achieved with the use of artificial intelligence in conjunction with marketing automation.

There is content creation and curation.

Content marketing is the majority of marketers' investment. Machine Learning and artificial intelligence create two tremendous opportunities for improved effectiveness and automatic content creation.

Businesses can use the power of artificial intelligence to tailor their emails and promotional content to their users. Consumers are more trusting of brands that modify their content. Testing copy and improving CTAs are being done with the help of artificial intelligence. The companies have achieved an average increase in open rate and click rate.

Artificial intelligence can be used to create content. You can find AI-written copy, text-to-speech converters, and other straightforward content. Your articles can be generated with the help of artificial intelligence. DALL-E is a tool that can be used to get artificial images.

Artificial intelligence can help streamline this process so your business can save costs and get more emails, social posts, and blog posts written.

The marketing analytic.

Data can be collected from various channels and implemented in different places. Predicting future purchases can be done with past purchase data and a database of purchasing patterns. Recommendations can be tailored based on the data. As more information is gathered, the recommendations become more refined.

The market is growing at a rapid rate. Increased revenues can be achieved by improved marketing decisions. The channels that can be used are the proper ones. The use of cluster analysis can be used to automatically group similar users and target them with recommendations.

Predicting new customer acquisition patterns is possible. Patterns before conversion, geographical data, and the lead source form a personality for each user. The variables that play an essential role in customer capture can be brought out with a factor analysis calculation. Artificial Intelligence and Machine Learning can produce great results.

The views are of the author.

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