In an interview with Mr. Ayush Shukla, he revealed How Technology is helping Finfluencers to grow

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by Samuel Pordengerg Dec 1, 2022 News
In an interview with Mr. Ayush Shukla, he revealed How Technology is helping Finfluencers to grow

Mr. Ayush Shukla is the creator and founder of finnet media.

  1. Tell us about the process you used to create your content.

The process of creating content is research oriented. The process is very detailed and not a single man show. Two people who work exclusively on research and align talk points are part of the team. I make sure the script is written and executed in a way that the audience will like. After shooting and editing, the video goes live. It takes hours to produce what you consume in a 30 second period.

  1. How does one create content that resonates with the audience?

Understanding your audience is crucial to cracking the code. If you don't know what your audience likes, you won't be able to create content that's relevant to them. It should be captured in a way that it catches the attention of viewers without losing the essence of the topic being covered.

  1. Tell us more about Finnet media

End to End is the slogan of the agency. I identified a new niche when the creator economy was booming and I wanted to grow it. The idea is to build them into personal brands one day at a time.

We began consulting brands to come up with strategies for influencer first. In just two years, Finnet Media has established itself as India's most sought after finfluencers and is also playing an important role in managing influencer marketing strategies for brands. We have produced ads for brands like Tyke and StockGro.

  1. According to you, How Technology is playing an important role in creating content?How technology is building the content creators for the next generation?

There is a low barrier to entry because of technology. It is making content production easier and better because the editing software is easier to use. The entertainment factor is getting a boost. The creators now have more time to focus on creation and ideas.

We are able to make a lot of money on advertising with a tech-first world. Technology has made it possible for existing creators to build an interactive community in a hyper connected world and for new and budding creators to start their journey in an easier way.

  1. What career prospects exist for those who create financial content?

You become a research specialist when you create content, you gain confidence in front of the camera, and you have a pool of knowledge to use. One can be involved in creating new intellectual property for news portals, help finance firms with research, or even create their own shows, podcasts or even partner with a college to offer their own courses. Some creators are trying to act. Content creation is a great way to build skills and there will be more to come. One needs to learn to explore the opportunity pool.

  1. What are your long-term goals for the ensuing five years?

Making it more authentic and creating more value is one of the goals of the vision. In the next six months, we will work with some of the best brands, not only from a marketing point of view, but from also a strategy as well. We are here to see the bright future.