Brooke Campbell joined the XFL as a senior vice president. Campbell will be the liaison between the League's business operations departments and all eight teams to implement best business practices and create synergy opportunities. Janet Duch is the chief marketing and content officer.
Campbell will manage day to day business operations for the XFL's eight teams, including developing a consultative model to maximize market inputs and execute growth strategies in local markets as the XFL prepares for its 2023 season. She will lead community-focused engagement initiatives to promote team and league awareness and build a unique fan base in each city. Campbell will be in charge of team activations, gameday operations, and fan experiences.
Engaging with the local communities is a top priority for the League, and Brooke provides the strategic expertise and perspective we need across our team markets,” added Duch. “She brings an incredible background with some world-class organizations to the XFL and has quickly become an invaluable team member helping us identify and prioritize team and League initiatives.”
Campbell joined the XFL from Phoenix Suns Legacy Partners, where she was the Vice President of Marketing and Brand Strategy. She was in charge of marketing, creative and content, game entertainment, community relations, and retail operations. The branding, marketing, and communications surrounding the arena renovation were helmed by her.
Campbell was the Director of Marketing for the New York Islanders and the Director of Marketing for the Brooklyn Nets. The University of Virginia was where she worked in college athletics. She oversaw the marketing and development of over 20 individual sports brands. Campbell joined the Philadelphia Eagles and spent two seasons developing marketing campaigns for the team.
Campbell graduated from the University of Virginia with a BS in Commerce and anMBA from the school.
The XFL has promoted the Senior Vice President, Team Services position to the position of Chief Revenue Officer.
The interest in our corporate partner program has been outstanding, and with the addition of Brooke, Erica will be able to focus her time and energy on building out our roster of corporate partners,” said Russ Brandon, President of the XFL. “Her experience helps us bring together our league assets and business operations to maximize value and crossover opportunities for our partners.”
The XFL is building a fan-first, fast-paced global professional football league with innovative rules and enhanced game experiences. The goal of the XFL is to advance the game of football and expand player opportunities.