'Lock screen is the landing page of the phone; what if it becomes something more?'

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by Lindsey Francy Nov 30, 2022 News

A day filled with keynote addresses and group discussions was held at exchange4Media's Pitch Brandtalk seminar.

The keynote address was delivered by the Director of the APAC O&O Business at InMobi.

After breaking down the sheer volume of content generated on a daily basis, she asked her audience to take off their hat and just listen. More than 12,000 hours of content is uploaded and published, mostly within walled gardens, and we spend up to 4-5 hours a day watching this content.

Adding up the steps users have to take in opening up their phone screens, scrolling through apps, selecting an app, going through its content, perhaps not finding what they are watching is what she went into.

How long do you take to decide if it's worth watching? While some content may be engaging and relevant to you and you will pay attention to it, others you will quickly skip and move on to something else. Think about how long it will take you to get to this content.

She said there needed to be a change in paradigm to be able to access content that was relevant to you, and you would enjoy it.

Adding that the place and time you spent visiting most during the day is the phone lock screen, with users checking it at least 50 times a day, Sharma said, "whether checking the time or using the camera, out of sheer force of Habit, lock screens are where we spend so much If your lock screen became something more, where you would get updates on what you want? What if it shows you content that is of interest to you, instead of just showing you stuff you like? If you could shop from your lock screen, what would it be like?

It's what Glance does. We want to be able to deliver the content of diverse formats in a visually rich and impactful way on the lock screen of the device of our users. She concluded her session with a live demonstration of what Glance could do for consumers.

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