5 Practical Examples Of How AI Is Transforming Digital Marketing For Businesses

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by Anna Munhin Nov 29, 2022 News
5 Practical Examples Of How AI Is Transforming Digital Marketing For Businesses

5 Practical Examples Of How AI Is Transforming Digital Marketing For Businesses
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Businesses and marketers are able to control and analyze vast sets of consumer data without the need for human intervention thanks to artificial intelligence.

As consumer market trends change due to social influence, digital marketers are left with the ability to use artificial intelligence to engage with customers in a more personalized way.

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More than a third of marketers say they are not able to measure the impact of artificial intelligence tools on their business, despite the fact that digital marketers spend 15% of their budget on these tools.

Businesses can improve their engagement through meaningful content efforts if they know who their target customer audience is.

With the global digital marketing software sector expected to grow to more than $67.53 billion in 2022, up from $56.77 billion in 2021, here is a review of the five best use cases of how artificial intelligence has helped.

Consumer And Target Audience Profiling

Artificial Intelligence and machine learning have helped create more detailed consumer profiles for marketers, giving them the ability to reach these target markets more frequently.

Instead of having a broad or fictional customer persona, companies are now able to find and understand who their buyers are.

Businesses have been able to tap into market segments that they have previously ignored with the help of artificial intelligence.

Instead of directing marketing messages towards a single audience, marketers are now able to establish strategies through the use of realistic data and metrics that will help to deliver more actionable results

Improved Digital Content Marketing

Digital marketers spend a lot of time profiling existing and potential clients through market related research.

The rapid growth of social media has allowed some businesses to better understand the trends that consumers are engaging with.

Digital tools can deliver metrics that can be included in digital marketing strategies as marketers and businesses are more connected with ongoing macro-level trends and consumer needs.

Content generation is easier thanks to these metrics. The material can be tailored to specific audiences. Companies can combine current trends with their products or services in order to deliver a more engaging message.

AI-Powered Customer Service

Customer service is still a crucial link between the business and the client after the height of the Pandemic.

The use of artificial intelligence-driven customer service products and tools has increased in recent years.

Artificial intelligence and deep machine learning can be used to train chatbot to conduct conversations with customers.

Companies can provide real-time customer solutions and on-the-go conversations with the help of a chat bot. Customer questions can be answered in an effective and timely manner with the help of the use of artificial intelligence.

Enhanced Social Media Presence

Companies have been able to bridge the digital gap with the help of social media.

Companies can use comments and conversations on social media to track, monitor, and build insight into their marketing efforts.

Companies can now see where their brand is being discussed online or on social media. Whether the conversation is good or bad, marketers can quickly intervene to help drive messaging efforts.

With the amount of data available, it is possible that marketers can conduct extensive market research to develop content that is directed toward the customer.

Building More Accurate Predictive Models

Artificial intelligence and machine learning can deep dive into customer-oriented conversations to lead to more targeted ads and marketing. It is now possible for marketers to build more predictive models in order to better predict what customers will think.

It is easier for companies to understand how their digital content will become an important part of their online experience with these efforts.

Artificial intelligence can combine historic data with real-time insights to create indicators that can be included in a digital marketing strategy.

Looking Forward

Artificial intelligence is helping and improving the scope of digital marketing. Businesses and companies are able to build more meaningful relationships with consumers because it is helping marketers better understand how these tools can improve the online experience.

Artificial intelligence can now power an analytical system that can evaluate the online brand identity and lead marketers to develop more accurate and customer-target marketing strategies.

Digital marketing, online public relations, customer experience, and content marketing are just some of the use cases of artificial intelligence.