LaLiga North America Consolidates Its Commercial Business And Grows Its Sponsorship Revenue to Eight Figures Annually

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by Lindsey Francy Nov 29, 2022 News
LaLiga North America Consolidates Its Commercial Business And Grows Its Sponsorship Revenue to Eight Figures Annually

The business has brought on 13 brand partners and built a sustainable operation.

LaLiga North America, a joint venture between LaLiga and the Relevent Sports Group, has built a strong commercial presence in North and Central America.

Over the past four years, LaLiga has grown from zero to 13 brand relationships, teaming up with brands likeVerizon, Chubb, and others to create and execute custom sponsorship platforms The growth has taken LaLiga from $0 in revenue to more than eight figures a year.

LaLiga North America provides its brand partners strategy and development services, as well as production and distribution of tailormade branded content offerings, in addition to its comprehensive content development and production capabilities.

Patrick Lowe is the head of partnerships for LaLiga North America. We are able to host in person and virtual events, facilitate player access, create branded content, execute grassroots soccer development programs and more thanks to the intellectual property from the world's top soccer players and clubs.

LaLiga North America was able to expand its partnerships by broadening its offerings to include virtual sponsorship platforms. This led to the creation of virtual watch parties featuring LaLiga ambassadors, virtual meet & greets with LaLiga players, and a custom eSports program which allowed soccer fans to face off against current LaLiga stars in the video game.

The fast-growth of soccer fans across the region is expected to increase brands' interest in soccer.

There are over 32 million fans in the U.S., a large percentage of which are Hispanic, thanks to the history of Latin American players in LaLiga. The growth of the league in the U.S. has been accelerated by the move to ESPN+.

LaLiga has worked with a number of regional partners since the beginning of the year.

Global partnerships for LaLiga have been brokered by LaLiga North America.

It's about LaLiga North America.

The exclusive representation of LaLiga in the U.S., Canada, Mexico and Central America is provided by LaLiga North America. The league's TV/media rights and commercial agreements are managed by the operation and it supports its growth in the region through consumer-related activities.

Patrick Lowe is the media contact.

The information comes from LaLiga North America.