Nestlé, Twitter, Reach: Everything that matters this morning

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by Samuel Pordengerg Nov 29, 2022 News
Nestlé, Twitter, Reach: Everything that matters this morning

The company claims that it is limiting its marketing to children under the age of 16.

A new marketing communication to children policy will prohibit the company from directly advertising ice-cream to children and restrict water-based drives with added sugar.

Children aged six and below were not targeted in the past. More than 25% of the audience on TV and online platforms are under the age of 16.

The policy will take effect on July 1st.

The value creation model for investors will be announced by the company today. Mark Schneider says the company has made progress. The company wants to deliver consistently in turbulent times.

He says that they will continue to invest for future growth, investing behind their brands, delivering innovation, and using digital technology to improve speed and agility.

Andrew Tenzer to leave Reach after six years

Andrew Tenzer has been the director of market insight and brand strategy at Reach for six years.

He joined the publisher as head of group insight and was promoted to his current position in 2020. He worked at Channel 4 as a research manager before moving to Reach.

It is not known if Reach will replace his position.

Producing award winning research which has shone a light on the advertising and marketing industries, driving brand strategy for our icons, and most recently launching Reach's first ever dedicated youth content brand 'Curiously' are some of the things I'm proud of.

Piers North, Reach's chief revenue officer, thanked Andrew and his team for their work over the last six years.

Andrew has helped us to engage with our customers and give us a challenging, creative and thought- provoking position.

Children are being exposed to age-restricted ads as more than a million claim to be over 18 online, says ASA

The Advertising Standards Agency says there are more than 1.6 million fake social media accounts. They are being exposed to age-restricted ads.

With the help of their parents, children are setting up their profiles on social media at a younger age than most platforms suggest. The watchdog says 3.6m accounts owned by young people are mis reporting their age.

97 children were monitored to see if they were being exposed to age-restricted ads.

More than 11,000 instances where online ads were served to the children were age-restricted. On an online platform where children account for more than 25% of users, there were 73 instances where ads were served to children who self- reported as being 17 or younger. 30 advertisers are likely to have broken targeting rules.

Children were surveyed about their use of social media. Young people between the ages of 11 and 17 have an account with a number of social media sites. The majority of users access social media on a device.

The advertisers who broke the rules will be contacted by the ASA.

It's vital that marketers of age-restricted ads consider their choice of media, use multiple, layers of data to target their ads away from young people and monitor their campaigns. Targeting on the basis of age data is not likely to be enough according to the director at the CAP.

Musk accuses Apple of halting its advertising on Twitter

Source: Shutterstock

Yesterday, Musk said that Apple had stopped advertising on the social networking site. He asked if they hated free speech in America.

The public criticism of Apple by Musk comes at a time when advertisers are pulling out of the platform.

Musk claimed that Apple had threatened to hold up the Apple App Store.

According to The Washington Post, Apple spent $48 million on ads on the platform in the first quarter of 2020.

Musk blamed activists for the drop in revenue that he said was caused by them.

According to Musk, Apple threatened to remove the app from the store.

Platforms won’t have to remove ‘legal but harmful’ content as Online Safety Bill is amended

Platforms won't be required to remove legal but harmful material under an amendment to the Online Safety Bill. There could be posts about self- harm and eating disorders in this category.

Instead of being required to remove content, platforms will be told to allow users to control and filter out harmful content of their own.

The bill is not being watered down, according to the Culture Secretary, who said that the corporations have the money and know how to adhere to this.

Lucy Powell said that the amendment gave a free pass to abusers and took the public for a ride.

The plan to make big tech remove harmful content is part of the online safety bill.

Amazon, Aldi and M&S join Asda at top of Christmas effectiveness rankings

The Christmas ad featuring Will Ferrell's Buddy the Elf character was System1's top score for its potential to drive long-term brand impact.

The second, third and fourth places are occupied by the ads of Amazon and M&S. The strongest potential to drive short-term sales growth can be seen in the ad by the store.

The National Lottery had a score of 5.7, followed by Disney with a score of 5, Barbour with a score of 5, and Boots with a score of 5.

The Christmas ads achieved five star scores. In the year 2021, only two Christmas ads made the cut, one of which was Coca-Cola's annual holiday ad.

John Lewis, Morrisons and M&S Food are no longer in the top 12 due to the quality of the ads.

Jon Evans, System1's chief customer office, says that marketers had a difficult job this Christmas due to the cost of living crisis. We have never seen as many five star work in Christmas ads.

Primark to invest £140m in developing UK store estate

The company plans to open at least four new stores and create 850 new jobs in the UK over the next two years.

A second Primark Home space will be opening in the retailer's store in the city.

Paul Marchant said that the investment reaffirms the future of UK retail. The UK is the business's biggest market and, as we continue to grow and expand our business internationally, we remain as committed as ever to investing in our stores to offer more customers our great value clothing, beauty, and accessories.

In addition to the UK estate, there are also stores in 13 other countries. In its current financial year, the business has opened 27 new stores and is aiming to reach 530 by the end of the decade.

Marchant wants to see thriving high streets and shopping centers where people can spend time together.

Elon Musk teases launch of blue, grey and gold Twitter ticks

Source: Shutterstock

The new verification system will be used to identify government and company accounts.

The new owner and CEO of the social media company said that the company accounts would be identified with gold ticks while the accounts of government bodies and figures would have grey ticks. Musk described the process as a "Painful, but necessary" one.

The blue ticks will be available to everyone. If verified, these accounts can have a small secondary logo that shows they belong to an organisation.

There was an attempt earlier this month to give blue ticks to anyone who paid $7.99 per month, but it was pulled due to an onslaught of fake accounts. It's not clear if people will have to pay a monthly fee to get a blue tick under the new system.

Virgin Media O2 rolls out free mobile data to Big Issue vendors

Source: Big Issue Group via Hope&Glory

Virgin Media O2 is extending its partnership with the Big Issue Group by giving away its entire network of street vendors free O2 sim cards and data vouchers.

Vendors of the Big Issue street newspaper are mostly vulnerable people looking to get out of poverty and homelessness. Over 200 vendors were given free data plans by O2 last year, allowing them to take payments at a time when more than half of magazine sales are done with credit and debit cards.

Vendors who use the technology make more money than those who don't.

The success of last year shows that this is crucial to facilitating mobile payments in an increasingly cashless society as well as helping vendors to stay connected to loved ones and get access to key services.

O2 highlighted its commitment to tackling data poverty in its festive ad campaign. Through its National Databanks, the business is giving away free mobile access to people who need it.

Nearly half of UK apprentices drop out due to ‘poor quality’ training

As a result of insufficient and ineffective training, apprentices in the UK are dropping out of courses at an alarming rate.

The majority of apprentices fail to complete their courses, according to the think tank. Many apprentices get less than required and some get no training at all, despite the fact that apprentices have to be given one day a week off.

apprenticeship can go weeks, sometimes months, without training from a mentor or industry expert if firms consider online lectures and homework as training.

Almost 350,000 people began apprenticeships in the academic year that ended in June. More than 100,000 will leave or already leave.

There are ways in which the marketing industry can open itself up to more people of diverse socio- economic background with apprenticeships identified as a key opportunity. It is important that apprenticeships include training and guidance.

Marketing apprenticeships are still relatively slow according to Marketing Week's survey. A majority of marketers work for a brand with no apprenticeship.

21.2 percent of marketers say their company doesn't see the value in apprenticeships. 6.6% cannot get buy-in at the highest level because it is too complicated to develop a programme.

There is a warning over quality of schemes.