The season of giving is one of the highlights of the year for online retailers. It is the biggest online shopping quarter, which is good news for business, but only if you have your website in order and your search engine ranking is up to date. It is possible to gain an edge on the competition and see a surge in sales if you use the power of seasonalSEO. You will be kicking yourself if you don't act quickly or if you turn a blind eye.
The people who are familiar with the game know that it is a long game. The reality isn't the same. It becomes more complex when your industry changes. You don't want to miss out on a massive influx of traffic if you add more factors.
The Brains Marketing explores what seasonal trends are worth jumping on and how to implement seasonal search engine marketing. You can read the guide below.
The Brains' Vicky Smith is an expert on seasonal and search engine Optimisation.
B2C businesses who want to take advantage of high-traffic peak seasons and mitigate the quieter off-season periods in their industry need to factor seasonality into their search engine campaigns. You will need to plan your content and backlink acquisition in advance as the SERPs become more competitive and volatile during these times of the year. If you want to increase your seasonal rankings, you can use seasonalKeywords into your URLs and build a seasonal Taxonomy system. When the season ends, you can remove the seasonal links from your website's footer and navigation menu.
- VIcky Smith, SEO Expert at The Brains
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How e commerce can make the most of the holiday season is revealed.