Creatively moving into different demographics, Hagan Homes wins Best Property Marketing award

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by Jacob Solomon Nov 29, 2022 News
Creatively moving into different demographics, Hagan Homes wins Best Property Marketing award

The homebuilder, which has built around 4,000 properties in Northern Ireland over the last 35 years, was recognised for its creative, eye-catching and media-catching campaigns.

The sale of 425 housing units was achieved thanks to the support of the award period by the company.

It used popular culture to attract a younger target demographic and used clever strategies to attract downsizers to its developments to grow its social following.

Digital content was innovative, drawing on associations with TV reality series, Love Island and I'm a Celebrity... Get Me Out of Here.

To maximize campaign impact, activity was supported by advertising, which included social media, billboards and landing pages on the website.

The first TikTok house in NI was sponsored by Hagan Homes and they were the first NI developer to support the development of TikTokers.

It reached out to the first time house buyer. The association alone grew the TikTok following by over 5000%. Continuous marketing drives have led to an increase in website traffic.

The judges said that the clear vision, direction and imagination brought to the marketing campaigns was what made this entry stand out.

"Our team has worked hard over the past 30 years to ensure we not only give people living in Northern Ireland great homes, but we nurture the communities where we build."

Being recognised for our work in marketing is a testament to the fact that we are successfully getting a message out to different demographic that moving up or down the property ladder can be done with ease.

The company's agility to move with trends and embrace the digital era is also recognized. We are always trying to do something new and innovative in our marketing efforts.