Exness adds more gambling experts to marketing team

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by Lindsey Francy Nov 28, 2022 News
Exness adds more gambling experts to marketing team

Two years ago, the online poker room that was a part of The Stars Group was sold to Flutter Entertainment. She was a senior casino acquisition manager.

Before that, she worked at Adform and Mediafusion.

She was responsible for developing B2B and B2C value proposition, digital strategy, brand strategy, customer acquisition, portfolio management, loyalty programs, new product development, customer insights, marketing effectiveness, research, and overall marketing analytic.

reta's experience in data-driven marketing decisions and geographical expansion will be important for taking our regional marketing to the next level. Alfonso Cardalda said that they were confident that her marketing experience and analytical approach would be useful for their regional marketing initiatives.

Being part of Exness is an honor. Global growth requires regional attention and I am excited to begin working with Exness' marketing teams to develop effective and cohesive strategies and campaigns.

Over the last few months, Exness has hired two executives from the igaming industry. Alfonso Cardalda joined the company as a chief marketing officer. He was an important part of the igaming entity's operations until he left.

Alfonso was the head of content and social media at Poker News, which was responsible for the gambling website on a daily basis.

The regulated UK license was acquired by Exness in 2016 to operate a derivatives business. The broker launched a retail offering that focused on contracts for difference in the foreign exchange and commodities markets. In light of an internal business decision to restructure its business and focus on other markets to grow their B2B operations, Exness decided to close the retail business in the EU/EEA region.