Live-shopping is coming to select NYC holiday window displays

by Anna Munhin Nov 28, 2022 News
Live-shopping is coming to select NYC holiday window displays
  • Live commerce company TalkShopLive is bridging the physical and digital worlds this holiday season by deploying live-shopping technology in several retail windows throughout New York City, per a news release.
  • The content will include TalkShopLive shows featuring celebrities, including Gloria Estefan, Shania Twain, Bobby Flay, Dolly Parton and Drew Barrymore promoting various products. During the shows, consumers will have the ability to scan QR codes enabling them to purchase featured products.
  • Similarly, Saks is using its Saks Live virtual events platform to tout a partnership with the Elton John AIDS Foundation. Saks used the platform to unveil its windows to the world along with a special appearance by John singing his hit, “Your Song.”

With Black Friday and the holiday retail period starting earlier in the year through online platforms, it seems only natural that window shopping would go virtual as well.

In order to appeal to shoppers and passers-by, TalkShopLive collaborated with FrontRunner Technologies to roll out shows during the holiday season.

Bryan Moore, CEO of TalkShopLive, said in a press statement that content is at the core of product discovery and purchase.

The Saks Live platform is being used to promote its partnership with the Rocket Fund. The music icon and his husband David Furnish, who is also chairman of the Elton John AIDS Foundation, will participate in additional Saks Live events. A discussion with Donatella Versace about fashion and philanthropy is one of the events.

Mastercard will once again present a light show featuring the soundtrack of John's songs. Dynamic lighting displays that illuminate within the windows and coordinate with the light show on the facade will be part of the show.