Polish Your Online Presence

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by Jacob Solomon Nov 28, 2022 News
Polish Your Online Presence

Potential clients should be aware that they live online.

by Patricia LaCroix November 28, 2022
Man on smartphone

The internet was first made public in 1991. 361 million people worldwide used it by the year 2000.

What has happened since people were forced to rely more on the internet in the wake of the COVID-19 epidemic is worth considering. More than half of the world's population use the internet in the post-pandemic years. In the United States alone, as of August 31, 2022, 91.8% of the population had accessed the internet.

Having and maintaining a great online presence should be made clear by these numbers. It can be hard to switch from traditional marketing to online marketing. John Clendenning, founder and CEO of Carpet Cleaner Marketing Masters, spoke about the topic in a Take 5 with Cleanfax interview.

He said that all of us know the days before the internet. We had to get in front of the attention that our audience was paying to us.

Traditional marketing stopped working after the Great Recession. Why did it happen?

Clendenning said that technology was the reason for the event. These little consumer internet-connected devices in our hands became faster, easier to use, more consumer friendly.

In the last two years, the number of people who check the internet for local businesses has increased by 10%.

If you want your clients to receive your marketing messages, then you need to know that the internet is where they live.

Creating a strong online presence can help attract leads, grab their attention, and convert them into clients.

1. An optimized website

Businesses don't need websites anymore, they're a necessity. The Field of Dreams said, "If you build it, he will come." Unfortunately, when it comes to websites, it's not as simple as that. It's not a guarantee that your business will be noticed.

In July of 2022, 252,000 websites were being created daily, according to Siteefy. It's easy to drown your website in cyberspace.

All is still possible. A website that stands out from the crowd can be found by your intended audience. Your website needs to be effective to be that way.

following traits:

It's attractive. It's looks that matter. According to WebFx, the design of a website is the most important factor in determining first impressions. The research was done by Blue.

Corona in 2019 revealed that 38% of visitors will stop engaging with an unattractive website; 48% cited website design as the No. 1 factor in determining a business’ credibility.

Hans Oliver is the owner of a website development company in Little Rock, Arkansas. Particularly.

in the cleaning industry, if your site’s old, if it has mistakes, if links are broken—that’s going to tell me that you don’t pay attention to detail. It’s a reflection on how you do business.”

There isFunctionality. A website's navigation is just as important as how it looks. Visitors won't stay on your website if it's hard to navigate. 42% of respondents said they would leave a website that had poor function.

People don't like waiting for websites to load. Users expect websites to load in less than three seconds.

It's important that you have easy use on your mobile device. The lack of a mobile-friendly website means the business doesn't care, according to Blue Corona.

Take a walk down the road. Stand in a large group of people. Everyone is with their heads down. Oliver stated that their eyes are on their phones. Don't look away from the eyes. That is where you need to be. You need to have a website that is mobile-friendly.

The person is engaged. It is possible to keep a visitor on a website long enough to see what you have to offer. Thanks to the recent improvement in quality.

times, video—once avoided like the plague because of choppiness and slow loading speed—is becoming the choice means of communicating on websites. According to social media news company Social Media Today, people stay on websites with video 60% longer than websites with only text and images.

There is activity Many websites are abandoned. According to Siteefy, there are more than one billion websites in the world.

It means for a website to be active. Change is equal to activity on a website. Search engines like websites that are updated frequently. Business owners thought websites could be "set it and forget it"

Major re-hauls wouldn't be good for branding or finances. A simple and effective way to keep your website active is via a blogs. Remember that you don't have to call it a "Blogging" if you don't care about it. They can be described as news, updates, or industry information. They all serve the same purpose, which is to regularly refresh your website with new content that serves your clients in an appropriate way and makes search engines happy as well. Content can be updated or new.

Search engine optimization is aided by all four of these characteristics. In order to deliver the best possible search results, search engine companies look for certain characteristics. These websites will be extended to their customers first.

Optimizing your website can give you an advantage over other websites that are ignored by their owners. If you are a business owner, this is a good time to make your website stand out from the crowd.

2. Engaging social media

If the initial answer is online then the more precise location is on social media.

You might think this means only residential consumers. A majority of business-to-business marketers use social media. You might be surprised to know that 98% of Fortune 500 companies use social networking sites.

For the past 10 years, Alison M. Wood has been offering virtual assistant and social media services to clients in the United States. She said that social media has an easy-to-remember benefit in terms of Search Engine Optimisation. Wood said it helped drive traffic to the website. It is a marker for both the search engine and the internet marketing industry. Even though you can do all the work on your website, you still have to get traffic to it. Social media can help with that.

Many don't know that YouTube is a social media platform. Wordstream says that revenue of companies that use video for marketing grows more quickly than those that don't.

If you're wondering where to start when it comes to social media, you could look at Facebook and YouTube. The platforms have the most active users. According to Statista, as of January 2022, Facebook had more than 2 billion monthly active users, with more than 2 billion of them on the internet.

Wood said that even though Facebook is more popular with B2B marketers, it's still the best platform to make connections.

3. Stellar online reviews

Word-of-mouth referrals are no longer effective in the 21st century. 99% of consumers searched for local businesses online before contacting them, and 91% read online reviews before making a decision, according to Bright Local. The numbers have gone up to 98% and 99% in post-pandemic. Just as many people trust online reviews as personal recommendations.

David Wanamaker discovered the power of testimonials when he was in radio advertising sales. Online reviews are now described by him as "word of mouth on steroids."

He offered an example of when he uploaded an image of a bacon-inspired drink to a restaurant's profile on the internet. The post was seen by over 50,000 people. I couldn't tell 48,000 people how great it is. My review was able to do that. That is just one example of the power of online reviews.

Online reviews are as important to B2B marketing as they are to B2C. 98% of B2B companies say that an organization's online presence can affect their decision to buy.

Wanamaker said references can be important in the B2B world. B2B buyers nowadays rely on online references more than they ever have before, thanks to the internet. There are statistics that show that business purchasing managers look to online reviews to help them form an opinion about the companies that they are considering buying from.

There is a link between the online reviews and the business profile on the internet. Customers and clients can review your business with the help of a free business profile on the internet. It is an opportunity to market your business online, improve your search engine rankings, and give information to potential clients via posts that are reminiscent of social media.

Acceptance and improvement

Do you know how your business looks on the internet? Is your website engaging? Are you using social media effectively? Does your business have a good reputation? Do you know what people are saying about your business on the internet? It is time to improve your online presence if your answers are not positive.

Time, effort, and resources are required for online marketing. A proactive approach would be to acknowledge the importance of a strong online presence and then address how to improve and maintain it.

Consider using newer, more modern, online ways of marketing instead of using older, outdated, and less effective methods. If you dismiss 80% of marketing tactics that aren't producing results and replace them with 20% that will, it will work here. Hired and trained personnel would be another solution. Third-party contractors who know the ins and outs of online marketing can be hired.

Wood said, "what people often do before working with another business is have a look around to see what their presence is online." You want to make sure your potential clients like what they see when they check out your business.

Your online presence needs to be polished.

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