ISB Executive Education and Emeritus' Digital Marketing Programmes Hold the Key to Digital Growth

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by Lindsey Francy Nov 28, 2022 News
ISB Executive Education and Emeritus

The story was updated on Nov 28, 2022.

Digital marketing is a key component in today's businesses and has replaced traditional marketing. The demand for Digital Marketing roles is on the rise. The digital marketing career scope in the Indian internet industry is going to be worth $160 billion by the year 2025, according to a report. Businesses understand the importance of building up their digital channels to increase brand awareness, create a brand identity, talk to their customers, and communicate important offers. Digital marketers need to be skilled in the latest tools and trends. There is a growing trend to update one's digital skill set across multiple industries. The IT industry has 21% of the total enrols, followed by other tech focused industries such as BFSI at 12%, E- commerce at 13% and healthcare at 9%. The need to master digital as a marketing channel is a pan-industry trend. Businesses can establish their online presence and reach out to their target consumers with the help of aspiring candidates with the right skills. Digital marketing courses can help candidates learn how to work in the industry. Digital marketing is a great career choice for professionals who want to make a career leap.

According to cohort data at Emeritus, Mohan Kannegal said that women have become an integral part of the digital economy. The number of women in the cohort has grown over the years. There is clear evidence that there is increasing interest amongst women to choose digital marketing as a career, as we usually have about 10- 30% of enrols as women for our other programmes. The Digital Marketing and Analytics programme is designed to develop professionals to become competent in the domain of digital marketing and take business decisions driven by data. The professional certificate programme in digital marketing is aimed at helping out early to mid-senior digital marketers. The skill gap is bridged with the help of the two programmes taught by the faculty. They include cutting-edge modules, hands-on learning through simulations, real-world case studies and key certifications in 10+ tools to ensure an up-to- date comprehensive learning experience. These well-rounded options are available for professionals taking their steps into continuous learning. Businesswire India provides this story. The content of this article will not be taken into account by ANI. There is a business wire in India.