How agents can take part in the real estate-as-entertainment trend

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by Anna Munhin Nov 28, 2022 News
How agents can take part in the real estate-as-entertainment trend

Prospective buyers of luxury real estate consume high-end home and lifestyle content as entertainment and are leaning on leading agents.

There is a man named Shelton Wilder.

Shelton Wilder, a real estate associate with the company, said that social media was his social proof. It is important for me to have an online presence as a real estate professional.

The Global Real Estate Portfolio Manager at Golden Gate has been keeping up with this trend. After watching Million Dollar Listing Los Angeles and Million Dollar Listing New York, I decided to use social media as a business strategy. I quickly realized that this would be a central pillar of my strategy.

The main goal of agents is to become known by as many people as possible. They won't do business with me if they don't know who I am.

How can agents increase their game when it comes to real estate? There are six things that come to mind.

1. Create and curate the right content for your audiences

Hayden Moran is associated with Golden Gate.

The name of the person is, of course, Roh Habibi.

If you want to work with the audience segments you want to work with, you should start with the demands and desires of the audience. He shows an appreciation and understanding of his clients' lifestyles by sharing luxury and real estate content. He says authenticity is the most important thing.

It is important to elaborate on your brand in inspiring ways once you have established it. I like to engage with current trends but also add my own twist on them, so I am a very creative person. In the last year, I have filmed a video every week. It is important for my followers to see my personality because I give designer tips from a kitchen and bath store or eat chocolate crickets for a silly reel.

2. Instagram continues to deliver

Shelton Wilder-Sotheby's international REALTY is a broker.

For agents like Wilder and Habibi, it's still a way to connect with like- minded people and businesses. Within weeks, a young, successful YouTuber bought a home with me, after finding me on the social media platform. After seeing my social media posts, a previous client's daughter hired me to prepare and list her house. I help sell other LA agents' homes by posting them on my feed and watching as clients rush in with offers.

Maintaining a presence on this platform is worth a lot of money. The seller messaged me about a $12 million home he also owns and intends to sell next year, after I closed a $5.5 million deal on the photo sharing site. He told me how he found me and what inspired him to reach out to me. He said he was familiar with me and my expertise because of my previous posts.

3. Short-form holds huge promise

Antonia Bagoje is a real estate agent.

Think again if you think TikTok is for children. TikTok is the most prominent example of short-form video that is taking over the world, but it is not the only one.

The ability for agents to post highly snackable and shareable TikTok-style videos while also connecting viewers back to the substantial, long-form content on their personal channels is something that both of them are interested in.

4. Podcasts elevate and entertain

Shelton Wilder-Sotheby's international REALTY is a broker.

A lot of people have a favorite radio show these days. It's a great way to get in front of new audiences and showcase market expertise if agents have the time and resources.

5. Always welcome the wow factor

The best real estate entertainment shows luxury properties in amazing ways. It is advisable to invest in high-quality video and production values.

6. Seek influence(r)s who inspire

Hayden Moran is associated with Golden Gate.

The leaders can teach you how to learn. Take a look at other professionals in the real estate and related industries who are producing high quality social content. The media division of Ryan Serhant is well-produced and executed.

Kelly Wearstler is an inspiring designer who has worked on several high end residential homes. All of my friends and clients should follow me on social media. Being able to see what goes on in their work and everyday life makes me happy.

Always remember that you are your own greatest asset. Be authentic, speak about what you know, and have fun with it. Help people understand that their life can be theirs.

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