Indonesian content creator startup TipTip raises $13m led by East Ventures

by Samuel Pordengerg Nov 28, 2022 News
Indonesian content creator startup TipTip raises $13m led by East Ventures

Indonesia's TipTip has raised $13 million in a Series A funding round to accelerate platform adoption and broaden its product offerings.

The company said in a statement on Monday that several companies joined the round.

Albert Lucius foundedTip. He was one of the co- founders of Kudo.

Content creators and their fans are connected through a marketplace to make, showcase, and sell their digital content. Since October 2022, TipTip's revenues have grown more than 20 times. There is a hybrid online/offline presence in 40 cities. There is a startup in Singapore.

TipTip has over 30,000 users on it's platform. More than 30,000 creators and 300,000 users will be recruited by early next decade. Within 30 days of being active on TipTip, creator-promoters make an average of $200 per day. It is possible for creators to sell their digital content directly or through TipTip's promoter network.

We expect TipTip to continue its growth trajectory on the back of a hyperlocal strategy that adapt well to the changing creator and customer behavior. Willson Cuaca, co-founder and managing partner of EastVentures, said there are immense growth opportunities on the horizon.

In 2020, the content creator industry in Indonesia is estimated to be 4-7 trillion rupiah, and it is expected to increase fivefold by 2027 according to a report. According to the report, India is the fastest-growing digital ad market in the world.

Content creators are more likely to spring up every year. Other Indonesian startups operating in this sector include Famous Allstars, SociaBuzz, and BintanGo, which received funding from Investible, eWTP Technology andInnovation Fund.