- Realtors, builders and residents are turning to TikTok
- Research shows young people are turning to TikTok for more than pure entertainment
Did you check your screen time recently?
It is through the roof if you are like us. Christmas shopping, recipes, looking for the perfect place to have breakfast with your family.
Is it possible to search for your next home? Are you talking about a new apartment?
According to recent research, young people are turning to TikTok more often for restaurant, travel and product recommendations. TikTok is changing the real estate and rental market in Nashville.
Local agent uses TikTok to take clients behind the scenes
His viewers already turn to him for luxury real estate sneak peeks, even though he only made TikToks for eight months.
A recent video of a penthouse apartment in the 1200 Broadway racked up more than two hundred thousand views and over ten thousand likes.
Short clips of celebrity Nashville homes, luxury real estate tours and historic highlights can be found on Dochterman's feed. The real estate agent and content creator has over 18,000 followers on short-form video.
Dochterman said that his TikTok content has helped his career. It has made new acquaintances with people I wouldn't have met otherwise. It will reach a quarter of a million people if I can shake hands outside or make a video.
Dochterman is teaching other real estate agents how to use social media to their advantage.
Dochterman said that if you promote your listing and not promote yourself, you are not helping yourself. People need to be in front of the camera.
Apartment videos take TikTok user from hobby to revenue stream
Sarah Lynn moved to Nashville the first time she was there. She went about her apartment search in a different way.
She made a TikTok video for every apartment she saw. She shared every detail of her process.
Lynn said that he was going to take a video of every one of them. There were apartment buildings on TikTok, but they weren't on there. I thought it would be cool if more people did this so that they could help each other out.
Lynn's apartment search helped other people make the move to Nashville Lynn and the person who picked the same building as her are now friends.
Users are sharing information on the social media platform. More than 40% of U.S. users ages 18 to 24 use TikTok orInstagram to search online, meaning younger users are turning to social media to find lifestyle content.
Lynn will use TikTok to find a good place to eat.
After documenting her search, people continued to interact with her apartment. She makes a commission from home décor products she posts. She used the video journal to make extra money and connect with people in her new home.
Residential Realtors are using TikTok to reach out-of-state buyers
12% of real estate agents use TikTok as part of their business, according to a survey. According to the survey, 89% of people use Facebook, but that's less than the other two.
The main reason people use social media is to promote listings and build relationships with existing clients, according to the respondents.
The benefits of using TikTok are being found by real estate agents.
Summer Edeen with RE/MAX Advantage in Nashville uses TikTok to gain exposure to clients and agents that are out of state.
She likes to mix real estate and personality videos in order to get to know her. I do daily vlogs such as a 'Day in My Life as a Nashville Real Estate Broker' or a house- tour video walkthrough. I feel like I get to show people what real estate is like in Nashville through my videos. I enjoy using TikTok and have gotten clients and referrals from it. I like to show people what it's like to be a real estate agent.
Homebuilders embrace TikTok as an important new addition to their marketing toolbox
The social media director for a home builder is a woman. She started toying with TikTok last year, but didn't post consistently until this year.
She said that there have been some good campaigns that have done well. Signature is trying to become an expert in the homebuilding field.
It's not a huge part of our social strategy at the moment, but it is something. It's fun to play around with things that have gone viral.
The "Ask an agent" series on TikTok will give insight into what's happening in the real estate market.
She said that they are starting to interview agents in a similar way. People are interested. Home design tips have done well in the past. The one that blew up was about measuring for counter height stools. The things that end up going viral are the things that people think are too simple. People talking about paint colors do a good job.
She believes that the future of TikTok marketing will be a staple.
It's easier to reach a wider audience of people who don't know about you on TikTok than it is to reach a wider audience of people who follow you on social media.
Growth and development is covered by Melonee Hurt and Molly Davis at The Tennessean. Mhurt@tennessean.com is where Melonee can be reached. Molly can be reached at m Davis2@tennessean.com.