Lonely Planet India's Subrahmanian Seshadri joins Iffort

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by Anna Munhin Nov 26, 2022 News
Lonely Planet India

The former director and general manager of Lonely Planet India has joined the leadership team of Iffort. Seshadri will be in charge of strategic business development and operations. Iffort's vision of building business partnerships with an integration of technology and growth marketing will be helped by the knowledge and experience of Seshadri.

The launch of the Travel Guides series was a key part of Lonely Planet's entry into the indian market. He worked at Oxford University Press for 25 years. Quality learning and world-class teaching resources were provided by Overleaf. He is the chief commercial officer at the technology platforms.

As we continue to partner with new-age technology-led businesses in their growth, we are excited to have Seshadri join our leadership team.

"Seshadri has been our mentor through the early years and we are excited to formalize our association," said co- founder, Iffort.

The Iffort board is at a critical juncture and I'm excited to be a part of it. Iffort has a finger on the pulse of trends in social media, performance marketing, and technology. He said that he was excited to get to work with Iffort.

The un-agency won two golds at the 11th Global Customer Engagement Forum and Awards. The best consumer tech startup of the year was won by Fitze, a UAE-based fitness rewards application.

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