Click to Open – Unraveling Email 2.0, the secret power behind customer success in E-commerce

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by Lindsey Francy Nov 25, 2022 News
Click to Open – Unraveling Email 2.0, the secret power behind customer success in E-commerce

Emails are a great way to interact with customers. Today's successful email campaigns are underpinned by strategic and intelligent data about buying and browsing habits. Traditional email marketing is transitioning to more automated, segment, and data-driven campaigns focused on interactivity, privacy, and multimedia. More marketers are using artificial intelligence to improve their email marketing programs. This is a new version of the traditional email.

New technologies have been adopted by the e- commerce sector in order to improve customer experience and enhance cyber security. E- commerce has become a mainstream part of the "new normal" due to lifestyle changes brought on by the global Pandemic. Email marketing is a crucial part of the communication strategy for the sector. Email is the most cost-effective and conversion-rich strategy for the sector.

According to Netcore Cloud's Email Benchmark Report, global e- commerce was one of the top email senders in the world. Artificial intelligence-driven email strategies help brands tailor their campaigns for success, with features that help create ideal subject lines for customer emails to better inbox placement. The adoption of Accelerated Mobile Pages is the focus of the sector. Customers can perform actions in the email without having to go to a different page. Increased interactivity increases dwell time on the email, improves engagement significantly, and reduces cybersecurity threats because of multiple-page navigation.

Artificial intelligence-driven interactive emails have helped companies increase their email marketing strategies.

The purchase process for people.

E- commerce companies can help their customers with their buying journey by adding interactive elements. The carousel feature allows customers to see multiple views of the product, internal and external features, color variant, and more in a series of images. The stock keeping units can be updated to show only those that are in stock.

Product search can be enabled in the inbox.

A mini web store-like experience in emails can be provided by companies. Customers will be able to find, compare, and buy through the mail. The emails can allow you to navigate through different product options based on reviews and price.

Cart abandonment tackles the problem.

When a customer is able to see product images, read descriptions, view specifications, and browse reviews for the products in their abandoned cart, they are more likely to act quickly. It's easier to move products from the abandoned cart to order placement when it happens in the email.

The email is driving interactive engagement.

There are a variety of ways in which interactive emails can be used. Adding elements which help customers to post comments, reply to comments, share opinions, discuss views, and give feedback improves brand and customer engagement

It is possible to enable in-mail Gamification.

People are drawn to games. People like to play simple games and get rewarded for it. Gamification means making gifts, discounts, and price markdowns more exciting for customers when they win them from within the email.

It's important to create compelling teases for campaigns.

Interactive emails can help liven up the shopping experience for customers. Communications with their colors and movements hold the attention of the recipients and make them want to engage and click through.

With the help of interactive email elements, brands can deliver engaging content, display dynamic data, offer space-saving layout for large content, ease the process of form/ survey/poll participation, enable a gaming experience and show hyper-personalized content. Transactional emails can be used to display product reviews, run referral campaigns, and more.

The potential of Email 2.0 and the innovative tools available for enhanced customer engagement is something that should not be ignored by companies planning their next marketing campaign. Adoption of these tools will help brands achieve success in a saturated market, ride the new wave, and build strong customer connections.

Tags: Chaitanya Chintae-commerceEmail 2.0Email marketing