Pawan Soni joins Fuel Content India as Chief Business Officer

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by Jacob Solomon Nov 25, 2022 News
Pawan Soni joins Fuel Content India as Chief Business Officer

The Chief Business Officer of Fuel Content has been appointed. He will lead the FCB Group India's content production business.

With 18 years of management experience, Pawan will be reporting to FCB India's CEO. At his own agency, Thumb Thamba Media, he works with brand owners and agencies to create digital content while helping brands build their content strategies to solve business problems.

He was the head of content and marketing for Disney's Fox portfolio in India where he oversaw brands like National Geographic. FCB Group India is trying to offer their clients best-in-class content solutions across various production formats.

Debarpita Banerjee, CEO of FCB India and Fuel Content said, "I have known Pawan for more than a decade and have worked with him closely in different roles." I like his ability to find a solution to a problem. As a force, he always moves forward, and as Fuel moves into its next phase of operations, I am confident that he will be able to steer this unit to new heights.

"This is an amazing opportunity, and I am excited to work alongside super talented people at FCB Group India to produce even more creative stories and engaging content of the highest quality." It is my belief that great production is where creativity and curiosity go hand in hand with problem-solving, which allows us to create custom solutions for clients. Fuel Content will be a modern production company that combines agility, creativity, and technology to produce effective work. A production company that provides world-class production support, creative guidance, and innovative solutions for our clients to produce insightful content that meaningfully connects with audiences in authentic and culturally relevant ways is what Ambition is building.

Fuel content uses key FCB tools like Brand Bedrock to create Never Finished content across platforms in India. FCB Group India has taken a step to expand its client offerings by appointing a new person. FCB's role as a partner for the client's business growth will be solidified with the help of the knowledge and expertise of Soni. Fuel works with a network of individual content creators and different digital platforms to improve visibility and management of its clients' content.

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