The company has an annual turnover of $103m and employs 400 people.
Helen has hosted Blue Peter and Countryfile for the British Broadcasting Corporation.
Helen will get involved in a number of activities as a brand ambassador.
Helen said that she understood the hopes and expectations of Victoria Plum's customers because she had an interest in making home improvements.
It is dedicated to providing a great customer experience and delivering a beautiful end result.
I like the people at Victoria Plum and the way they help customers achieve their dream bathroom.
Victoria Plum has a 275,000 square feet distribution centre in Doncaster and has its own fleet of vehicles.
A design and installation service is offered by the company.
Helen was always top of the list when it came to appointing a brand ambassador.
Her down-to-earth nature, relatability and warm personality make her the perfect partner for Victoria Plum.
There are a lot of exciting plans with Helen and we can't wait to implement them.
Three years ago, the business was acquired by a private equity firm.
Visit the website to learn more about the company.