It can be tempting to see tech as a monolith, where everyone has a technical role. It couldn't be further from that.
Tech firms need people in all sorts of roles. At an early stage when a company is trying to become viable, marketing can get overlooked.
A tech company's growth engine is a marketing role. Marketing plays a crucial role in attracting new customers and keeping existing customers happy.
Since the dawn of the internet and the advent of e- commerce, this job has expanded in scope. The field is fast paced and marketers need to keep up.
Marketing in the new digital era
According to the Top 6 Marketing Predictions for 2022, by the year 2026, 30 per cent of marketing budgets will be devoted to virtual celebrities, and 60 per cent of consumers will make purchases on social platforms.
The new technologies have to be evaluated. One in five B2B companies will use artificial intelligence or machine learning to connect buyers with sales reps at key moments during digital commerce interactions by the year 2025, according to a report by the research firm.
There are more specialisms within the marketing field. Tech companies are looking for people with skills in digital marketing, content creation, ad serving, email marketing, and more.
The entire field of martech is dominated by the two most popular platforms in the industry. The software these companies make is used by marketers to improve their plans. martech platforms have tools to help marketers plan, schedule and measure campaigns and other marketing tactics.
The Growth Business job board is a great place to find open marketing jobs.
It is now more than a media company. The business is underpinned by a wide and diverse set of technologies.
The data strategy team is responsible for thought leadership, product ownership, and realising measurable value from data. The data product owner will communicate user stories for data products that drive value and benefits for marketing stakeholders. You will need a proven track record in delivering sophisticated data products to realise value from data within a digital/media context. You can apply for the job here.
Bloomberg Connects Digital Manager, Marketing, Bloomberg, London
The company has a free app that allows users to access museums, galleries and cultural spaces around the globe.
Digital marketing strategy will include paid campaigns, email marketing, and search engine Optimisation. You will own the development of paid campaigns that drive acquisition, retention and engagement, as well as the use of marketing tools to understand consumer behavior. You will need at least eight years of relevant mobile/digital work and experience developing lifecycle/CRM programs as well as proven results in digital/ mobile growth marketing. You can find more information about the job here.
E-Commerce Product Manager-Creator and Affiliate Side, TikTok, London
TikTok's mission is to inspire creativity and bring joy. The TikTok Shopping team is looking for a creator and product manager.
In addition, you will be in charge of selecting products and enhancing the efficiency of content marketing. You will be responsible for product innovation if you do research of local and global competitors. You will need more than five years of product work experience in order to work on e- commerce platforms. The full job description can be found here.
There are thousands of tech jobs on the Growth Business job board.
Kirstie works for Jobbio. She has been a writer and editor for over a decade.
More on marketing jobs
There are five companies looking for marketers.