Just like color, fonts can have a big impact on a message. It can convey the personality of your brand. Do you want to be seen as serious or playful? One image is more likely to suit your brand than others. You will need to choose the best fonts for digital marketing that suits you.
Calibri and Arial may be used by businesses that are just starting out with digital marketing. As your brand changes, you may feel like trying something new, or that your existing fonts doesn't work for you anymore. In this article, we give you some top tips for choosing a fonts.
Depending on what you want to say.
Depending on what your business sells as well as your target market, the fonts that will work best for you will most likely be different. Are you targeting people under the age of 30? Is that a married middle-aged couple? This will definitely make a difference in the type of fonts you use. There is a difference between a business that sells furniture and an IT company that sells IT equipment.
Simple designs for forward and direct messages.
What message do you want your customers to receive? Do you want them to understand it on the first try? If that's the case, you should go for a simple and straightforward type such as Sans Serif, Arial, or holvetica. The idea of honesty, being upfront, and easy to work with is what the reader thinks of when there is no decorative element to the fonts. It's what they see that counts.
There are unique fonts for innovative brands and products.
Do you sell a one-of-a-kind product? Are you about to launch a new product that is going to change the market? If that's the case, you'll want to look for a unique, complex, and unique fonts. Your brand won't stand out if you go for a familiar fonts. A study has concluded that fonts that are harder to read can make customers think that they have more value. Complex fonts are used by many technology brands.
Durability and power are important factors in the design of bold fonts.
Are you targeting young men? Do you sell products that give the user a sense of power? Have you considered using a bolder style of writing? Men's brands like to use bold fonts because they take up more space. Readers can see your brand as domineering, so you need to be careful with this.
The round fonts are for comfort and elegance.
Curved shapes show a degree of femininity, elegance, and comfort. If you sell sweet foods, mattresses, cosmetics, or lingerie, you may want to use a soft, round fonts. You have to make sure that whichever script you choose is legible and can be easily understood by customers.
Lower case fonts for uniqueness.
Have you noticed that certain types of long-form content that caters to young people use a different style of letter? It's not coincidence that a unique message can be conveyed in the lower case letters of the alphabet. If you're selling something innovative and out of the box or promoting an altruistic cause, you might want to use a lower-case letter.
Pick the right type for your business.
There isn't a right answer when it comes to choosing a fonts for your business. The type of product or service you are selling needs to be taken into account. For businesses with a target market of children and their parents, a fun, childish fonts may work well, but not for sports brands that target young adults. A sports brand can use a bold fonts that works well for a toy brand.
How it will appear in different types of media is one of the things to consider when choosing a fonts. It doesn't mean that it will be as attractive in print as it is on your website. The ideal size of the fonts is between 10 and 12. Headings should be a little bigger at 14 or 16.
It is only the beginning of a more comprehensive marketing strategy. It is possible that you will use different fonts on your website and in marketing emails. When used in conjunction with other marketing efforts, fonts size can reap a number of benefits.
A photo of a woman holding a computer.