How did Meta become India's largest media company?

by Lindsey Francy Nov 24, 2022 News
How did Meta become India

Meta Platforms is not a large media company.

According to the Business Standard's annual review, it tops the list in India due to its large user base. Annual reports, company estimates, and research by Media Partners Asia are used to arrive at these findings.

Meta is not a media firm according to many.

The internet has changed the definition of a media company According to the Business Standard report, telecom, technology, media and even retail firms are all looking for audiences.

The rise in India’s content creator industry 

According to the newspaper, this list was not as popular a decade ago.

The industry has changed since that time.

India has 80 million online creators. Video streamers, creators on OTT platforms, and anyone who builds a community around their niche are included.

The Indian business of Meta has a value of 161,400-crore.

India is a very important market for us. The market where we have done the most amount of testing of new product features is here.

The Chinese short video app TikTok was banned in June 2020 because of national security issues. The creators shifted their focus to social media.

The shift shows how companies were forced to adapt to the digital economy.

Digital advertising was the main factor. The majority of Meta's revenues come from advertising. The majority of consumer brands rely on social media for their marketing.