Thanksgiving Special: 15 Breakthrough MarTech Innovations We Are Grateful for in 2022

by Samuel Pordengerg Nov 23, 2022 News
Thanksgiving Special: 15 Breakthrough MarTech Innovations We Are Grateful for in 2022

Do you use the right technologies in your stack? Only 42% of marketers use their tools and technologies in the year 2022, down from the previous year. We are thankful for 15 marketing innovations that we are rounding up for Thanksgiving.

We hope this list will inspire you to use martech innovations more effectively.

1. Voice-based search queries

With the rising popularity of mobile devices and voice-based services, voice recognition is one area where any company can differentiate itself from its competitors. If you have a well-defined online presence, the likelihood that customers will discover your site using voice search will increase. You can use a simple strategy to post solutions to questions on your website. You must be precise, detailed, and sincere in your responses.

2. Metaverse and virtual worlds

The metaverse is a futuristic amalgamation of virtual reality, augmented reality, and artificial intelligence, resulting in a breakthrough 3D immersive experience. It can be very beneficial for high-value B2B transactions for users to be able to feel things without buying anything. We are grateful for another highly engaging channel.

3. The demise of cookies

There have been concerns over privacy in the last two years. The problem will be solved by the use of a cookie-free business delivery model. New technologies will be introduced around the end of the year. Cookie replacements will need a lot of first-party data to be successful. Customer trust can be improved by this martech innovation.

4. Blockchain for ad fraud prevention

The challenge of advertising fraud is important. If you want to make sure that your money is not being wasted, try using the anti-fraud tools in the future. Consumers can be provided with data supporting their claims. Evidence of a product's validity or origin can be stored on a platform using a blockchain.

5. Customer data platforms (CDPs)

Digital marketing technology trends are expected to include customer data platforms. The ability of marketers to collect data is limited by the EU's General Data Protection Regulation and California's data protection legislation. Such platforms provide lookalike modeling. Marketers can use current customer data to create additional profiles of potential consumers and find new target markets.

6. Customer openness to push notifications

Push notifications are being used more and more by brands. The majority of people use their cell phones as a means of communication. This means that you may be able to create a lasting impression on B2B customers for a low price. It's important to know that the frequencies of such communications must be limited. The martech innovations trend will be appreciated by your audience with the right content strategy and delivery frequencies.

7. The widespread availability of artificial intelligence (AI)

Customer journeys and consumer behavioral analysis are provided by Artificial Intelligence. Lead generation, behavioral analysis, personalization, customer relationship management, and other routine tasks are all automated by it. Marketing executives can design and evaluate marketing models to maximize return on investment. This is a technology to be thankful for.

8. The use of intent data

B2B marketers may be able to analyze customer intent data. Intent data gives a more in-depth insight into why an individual is interested in something. It can help with content marketing, personalization, and scheduled sales outreach to ensure that they are relevant to the buyer.

9. Powerful content management systems (CMS)

Whether it is a lengthy white paper, a unique microsite, a product pricing website, or an informative blog post, content is at the core of modern software as a service (Saas) marketing. Content would be chaotic if there wasn't structure. We wouldn't be able to manage and segment an ever-growing repository of websites and resources because visitors wouldn't be able to locate the materials they need. Content management systems give a structure for producing, organizing, maximizing, and distributing content so that it can be transformed into marketing-focused business materials.

10. The emerging category of “Marketing Operating Systems” or marketers’ OS

There is a growing demand for marketing services that integrate different point solutions. The marketing puzzle may be brought together with the help of custom integrations. Larger B2B businesses have more complex marketing plans.

Marketing operating systems are an important part. The systems embrace the entire data and content of modern marketing. They allow you to coordinate your marketing plan from a centralized location.

11. Marketing automation

A picture of how your campaign components help one another is provided by marketing automation software. If you can show that a certain content marketing campaign got 12 high-quality leads via organic social media, then you can expand it. You could enroll your current leads in an automatic email nurturing or pipeline that is linked to the firstTwitter article that caught their attention. We are always grateful for the efficiency that marketing automation provides.

12. The use of Web3 in marketing

Web3 marketing wants to make marketing more interactive and gamified. B2B businesses and startup businesses may use blockchain-based solutions to allow tailored marketing, ad fraud detection, or peer-to-peer interactions.

Digital asset possession verification is one of the ways businesses are using to create excitement. The privacy of customer data is protected by Web3 technologies. B2B marketers will be thankful for this innovation in the next five years.

13. Web experimentation platforms

Testing is a must if you want to identify your strengths and weaknesses. It isn't always enough to rely on your fundamental understanding of tests to get significant results. You can use experimentation tools like VWO to conduct A/B analysis, split trialing, and multipage experiments. The buyer and the B2B marketer are grateful for the user experiences delivered by this.

14. B2B video marketing

Video has taken on a greater role in marketing as pricing obstacles to entry have gone down. Everyone can now take high quality video. The opportunity is obvious when this is followed by the second-largest online search engine. Since it's dynamic and can be utilized for demos, L&D, and even entertainment, it's a great way to establish a community around your B2B business.

15. Digital twin of a customer (DToC)

A dynamic visual depiction of a consumer that learns to mimic, imitate, and predict behavior is called a DTO. Many organizations whose purchasing patterns have changed as a result of the COVID-19 Pandemic, hyperinflation, the threat of recession, and other market fluctuations use data-rich organizations to provide a more tailored,curated customer experience. This martech innovation is new to the hype cycle and we are grateful for it.

Final Thoughts

B2B marketing has changed a lot in the last few years, from manual lists to automated systems. Consider the 10 revolutionary martech trends that will pave the way in the future as you explore the top tools for which we are grateful this year. Happy Thanksgiving, thanks for reading.