The beverage industry in India is widespread due to the choice of taste. The taste has been influenced by the geography of the nation. The beverage industry in India is expected to have a market volume of US$3,110.00m by the end of the forecast period. It's important for brands to deliver a rich experience to their customers in a growing market.
It is mandatory for beverage companies to have a digital presence as the tech- savvy generation is used to being catered digitally. Various marketing strategies are needed for this to occur. There are a few of them.
It's important to have a social media presence.
It is important for the beverage companies to have a strong social media presence. The engagement is not in line with what the customer wants. Having live sessions is one of the ways brands can engage with their clients. Budget-friendly social media engagement is a great way to reach potential customers online.
A brand narrative is created.
A beverage brand needs a story and background to stand out. A great story can be created by talking about the inception process and connecting it to the customers. Customer loyalty can be made possible by this strategy.
It's going behind the scenes.
Customers seem to react when a brand has an online presence. Giving people behind-the-scenes information and access should be included in marketing strategies. Videos and pictures of the facilities, work culture, and manufacturing processes can be included.
There is a public relations with local events.
Most Indian brands begin their journey in the local markets for marketing purposes. Direct line of contact can be provided by participating in local food and beverage events. Companies can hold activities, provide goodies, and hold music festivals to connect with consumers.
There is a packaging style.
Product packaging is the first thing customers will think of when they see a brand. People will base their decisions on the look and feel of the product if the company is targeting new customers.
Portraying the idea in a creative way.
The customers need to be presented with a unique selling point by brands. Customers want to know if their money is worth it if you have a unique selling point. All that matters is the experience of the customers on what they got and what they didn't.
There is an omni channel presence.
The days of relying only on bricks and mortar stores are over. They do a thorough online search before buying a product. It's a good strategy to have an omnipresence on multiple platforms and keep the customer experience unique.
The display designs are eye catching.
What you do and how you do it are the first things a customer will see. The help design can be used to establish the brand's image. In order to attract new customers, a brand needs to create eye-catching retail displays, which include animated floor graphics, striking end caps, colourful banners, or even cardboard cut-out.
A good marketing strategy is to create content that is relevant to the needs of the customer. Video content is becoming more popular among internet users, but website content is still important. It is possible for brands to increase the odds of customer loyalty by portraying themselves as a one-stop shop.
There are seasonal deals.
It is possible for brands to time their offerings to coincide with certain seasons and holidays in order to increase customer interest. First- buy discounts, freebies, referral codes, and offers are good marketing strategies for Indian consumers.
Everything is considered.
Large quantities of beverages are consumed in India. It is expected that this industry will have a significant impact on the economy. The Indian beverage consumer marketplace is predicted to grow manifolds over the next few years.
Fierce competition will be faced by brands that are trying to tap this market. The use of social media, technology, quality, packaging design, and price are some of the factors that will differentiate them. It's important for brands to have a successful marketing plan.
The views are of the author.