Will John Lewis or Publix win the RetailWire Christmas Commercial Challenge?

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by Lindsey Francy Nov 22, 2022 News
Will John Lewis or Publix win the RetailWire Christmas Commercial Challenge?
Discussion Sources: John Lewis – “The Beginner”; Publix – “A recipe for what matters.”

Nov 22,2022.

One of the most anticipated spots of the holiday season is included in the third episode of the RetailWire Christmas Commercial Challenge.

British department store retailer John Lewis has a video called "The Beginner" that has been viewed more than three million times. A man is trying to learn how to skateboard. We will leave it at that so that we don't end up with a big story.

The 60-second spot is called "A recipe for what matters" and it tells the story of family. The commercial has been viewed more than 7 million times. The definition of a Christmas commercial challenge is technical. RetailWire is hoping that you will allow us to make this editorial decision.

Do you like the holiday spots from John Lewis and Publix? Which retailer does a better job of getting in touch with its core customers while also reaching out to new shoppers?

Please practice The RetailWire Golden Rule when submitting your comments. Braintrust

The John Lewis ad is great, but the Publix ad has a stronger connection to the brand and what it offers.

wpDiscuz Braintrust

The John Lewis ad is great, but the Publix ad has a stronger connection to the brand and what it offers.

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