HypeScout raised $285,000 in pre-seed funding
A press release said that the round was led by a New York based venture capital firm.
Green Bridge Capital is based in the UK.
Quazi Zulquarnain, director, global strategy and operations atUber, Eddie Bearnot, CEO at Frontier Nutrition Inc, S Nibras Islam, and a few more local and international angels have participated in this round.
HypeScout connectsinfluencers with advertisers by allowing them to make money from their followers.
The platform is used for end-to-end management of campaigns.
The process of finding and managing influential people in Bangladesh is time consuming and requires back-and-forth communication.
HypeScout makes it easy for brands to execute successful campaigns through a dashboard.
The same issues are faced by the same people while scouting openings for campaigns.
It's difficult to get the right deals to work with a follower base of 5,000 to 50,000.
The platform gives microinfluencers exposure to brands that can be monetized by them.
The hype social feature in the platform helps them grow their follower base and crowdfund their own projects.
The platform's historical system analysis allows for a suggestive price range to be seen on the campaign dashboard.
They can quote a competitive price based on that.
Advertisers can directly offer deals to influential people
The platform gives audience information and insights of the people that are not public.
The brands that are the best fit for both the brands and theinfluencer are matched with the profiles analyzed.
Over 4,500 brands are served by the company, and around 32,000 people earn money from the platform.
They have worked with many brands.
NodWIN gaming andPUBG Mobile are international brands that subscribe to their services.
Several renowned agencies have subscribed to the services.
Some of the more popular macro-influencers are using and earning through their platforms.
In the beginning, we only had 50 influential people. Over 30,000 has been reached. Local and international brands are being served by us to find the rightinfluencers. I realized after six years of experience that an automated platform like HypeScout was needed. "After starting, I realized that we were not only helping advertisers, but also inspiring thousands of young and creative content creators."
HypeScout wants to focus on further product development.
The team is working to build smart algorithms that will help advertisers find more relevant people for their campaigns.
The company is focused on bringing hyper-growth in the market and is aiming to onboard over 100,000influencers and brands within the next year.
Everyone in Bangladesh is looking for products and services that are unique to them. Both sides benefit from the technology of HypeScout. We've been impressed by Bappi and the HypeScout team's vision to increase data usage in marketing, and their software is one of the best we've seen in the region.
It has grown to be a $16.4 billion industry and is expected to reach 143 billion by the year 2030.
HypeScout wants to create seamless systems to bridge the gap between advertisers and influencers in order to strengthen Bangladesh's budding influencer marketing industry.