Increase Website Traffic: 8 Secrets From Popular Blogs

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by Jacob Solomon Nov 17, 2022 News
Increase Website Traffic: 8 Secrets From Popular Blogs

How do you get more visitors to your site? Some methods are better than others when it comes to increasing web traffic.

If you look at popular blogs, you can see what works and what doesn't for your content strategy.

You can increase website traffic with insights from popular brands.

1. Get The Story First

Business Insider is one of the fastest growing financial, media, and tech websites.

There is no doubt that there is some golden knowledge to uncover about its content strategy.

This high-performing website has some important things to say.

Creating Great Digital Content Fast

The site focused on digital content from the start. Not printed material. Not broadcasting anything.

They knew where their audience was going and were ahead of the curve.

Digital content creation is a necessity today. Their current content strategy is different.

Timeliness

Business Insider gets the biggest scoops first. They keep up to date with the latest news stories, constantly chase leads, and update their articles with new facts as soon as possible.

evergreen content doesn't work for them. They want to get the story first, get the first clicks, and then circulate the content.

You can have an ever-present content strategy if you create timely content and circulate it to the right platforms.

There's something to be said for creating fresh, "trending" content.

Users look for answers to age-old questions and also for content that is relevant to what is happening around the world.

2. Publish With Purpose

The Huffington Post was never intended to be a business. The site became one of the most popular in the world after it started in 2005.

The Huffington Post has become a household name due to it's success in web traffic and notoriety.

Huffington Post had a successful traffic campaign. They publish with something in mind.

The Huffington Post started as a political news site. The founder responded to the corporate-controlled news sites. People were attracted to this.

There were news stories from both sides of the aisle on the website. The public needed honest political dialogue.

Avoiding Burnout

The Huffington Post made a change from purpose to profit. If you don't keep track of what you want to give your audience, you'll get burned out.

It turned into a business.

Content creators are involved in this situation.

Content focused on conversion rates and click costs is created by them. They forget that traffic and conversions are related to the amount of interest their audience has in the content

Do you have any questions to ask before you start creating content?

  • Have I asked my audience directly what they are interested in reading?
  • Do I know their pain points, fears, needs, and desires?
  • Do I have the data to support this, or am I assuming this is what they want?
  • What is the primary purpose of this content?
  • What is the ultimate goal that I want to achieve with this content?
  • What action do I want users to take when they read this content?

It is important to keep the purpose of your content in mind. It won't be enough to keep users interested in and engaged with your content if you focus on pleasing Google or other search engines.

3. Attract Reliable Sources

Business Insider is the king of world news, but it's not the drama queen of Hollywood news.

The biggest stories in celebrity gossip are broken by the website.

A little detective work can reveal a big secret about their success.

The Secret: ‘Tipsters’

I am a content creator and writer, so I was curious about where the sources of the juiciest stories come from.

They only discovered that they hire a few field reporters. I wanted to know who tipped them off to the hottest gossip.

I found the answer to be "tipsters." People on the ground are the tipsters. People dig for information.

These people don't work directly for the magazine, but they are paid to give expert knowledge or reveal sensitive information. They usually get payment or notoriety.

Similar to expert-generated content, the concept oftipsters sounds similar. A low-cost, consistent content creation model has been created by the celebrity gossip website. You can do the same thing.

Expert-Generated Content

This can also include expert interviews, guest posts, and video content.

In order to encourage industry experts to create content for your site, tip you off to new content ideas, and then share your content with their audiences, the idea is to reward them.

If you invite experts to create content for you or to participate in a piece of content you are making, you can hack this strategy for your website.

You can open your site to guest posts, video contributions, and exclusive interviews. You will be able to create more content and reach more people.

A little ego boost can make a big difference.

4. Boost Referral Traffic

The Verge is a publication that covers everything from entertainment to technology.

They published a mixture of new articles, guidebooks, and interviews. There is a marketing saying that says the rich are in niches.

The question is how do they get their content to rank and get so much traffic?

Referred sites bring in traffic to the company. The product reviews are the focus of the websites.

Referral sites send traffic to The Verge via external links from their content, and they also increase the authority of the site.

Affiliate Marketing

Traffic from sources other than organic search is an excellent opportunity for websites. This is the case for affiliates.

The purpose of your website is to promote affiliates. Content that draws attention from other websites will benefit your traffic strategy.

Users will be more likely to convert from these websites if they are interested in your content and products.

Creating content that provides value to your preferred referral sites is what this appears to be.

  • Reviews their products.
  • Offers comparisons of their products over competitors.
  • References other articles on their website.

If you publish content that provides value to other sites in your industry, you can create a whole new traffic source.

5. Publish User-Generated Content

Lifehacker claims that users can hack their way to success. It's ironic that we are doing the same thing.

Useful, often time-saving and money-saving tips for how to work better, live longer, and lead a happier life can be found in the blogs.

A lot of their articles reveal one or two hacks or a bulleted list of tips.

Lifehacker doesn't rely on certain words to come up with great content. Instead, they ask their audience what they would like to read.

How Do I Come Up With Blog Post Ideas?

Website owners have a hard time finding topics that draw in traffic and engage their audience.

We tend to overcomplicate the process.

Guessing what our readers want is what we do. The first thing we do is look at the search data to see which words got the most volume. We try to copy what our competitors are doing.

Readers will tell you what they want. You don't need to do anything else.

You can easily reach out to your target audience if you have an existing presence on social media.

You can get ideas from feedback from previous clients or customers.

Don't get carried away. Generate a list of topics your audience would like to read about. Search engines can be used to identify the appropriateKeywords to target in that content.

6. Check Your Facts

A reliable source for health enthusiasts and trainers was created by VeryWell Health. They exceed at a number of things, but none more than the creation of accurate and well-researched websites.

When writing an article, it's important to check facts. People rely on it to create a blog.

You have to check your resources and spelling.

There are links to outdated or broken resources, as well as incorrect facts, when you read a blogs. It's hard to stop getting return visitors.

There is a simple solution. If you have another set of eyes, you can easily avoid these pitfalls.

Providing reliable tools and resources for your readers is a good way to keep them coming back.

7. Establish Editorial Guidelines

Treehugger is an example of a good example.

The structure created by Graham Hill and his team made it easier for consumers to get the information they need quickly.

It is possible to create a vigorous and thorough standard operating procedure to help brands avoid the previously discussed difficulties.

Businesses can use this method to get blogs out quickly.

8. Incorporate Interactivity

If you use social media, you most likely have taken a quiz or read an article.

They see a lot of interaction with their content and comments on social media.

They are a great example of how to create an interactive space. You can have a fun experience through their website.

They allow their followers to rate articles that are related to their interests. Readers feel like they are in a community of like-minded people.

We can learn from the other side of the internet. A sense of community can be developed with the creation of an interactive capability for a blogs.

If you organize your information and leave options to add comments or questions, you can do this.

Final Takeaways

The increase of website traffic has been done right by the bloggers for a long time.

Taking time to understand why popular blogs do well can give you ideas on how to improve your own.

A steady stream of visitors will read what you produce if you use these insights.

There are more resources.

The images are from Krakenimages.com.