Cossette hires Sabaa Quao as its new CCO

by Anna Munhin Sep 22, 2022 News
Cossette hires Sabaa Quao as its new CCO

After many months of searching, Cossette has found its new CCO.

Quao has 30 years of entrepreneurial experience in Canada and Europe, building platforms and companies in the tech, content and cultural space. His ventures include a social media agency, a short film festival, and a financial media platform. He spent three years at The Hive as VP of strategy and digital lead.

Quao is the CCO at Cossette. He will work with Daniel Shearer, president of Ontario and West, and Louis Duchesne, president of Quebec and East.

His talent for straddling both the creative and business worlds impressed me the most. He brings a valuable right/ left brain balance to this role that is in line with Cossette's vision for the future. He has a deep understanding of how to navigate change and take risks, having started his career in the early days of digital and social media.

Ignazi left the agency in February.

Quao is a mentor at the Black Wealth Club, where he helps emerging Black leaders establish and deliver on their long and short term goals.

Quao says that creativity has always been the guiding principle of his career. The agency has an entrepreneurial history and a good track record.

Quao is the latest in a line of senior appointments at Cossette. After promoting Anthony Atkinson to lead creative on most of its Toronto-based clients, the agency recently brought on a new ECD and a team of other senior creatives.