Dale Earnhardt Jr. Announces Strategic Senior Executive Changes

by Anna Munhin Sep 22, 2022 News
Dale Earnhardt Jr. Announces Strategic Senior Executive Changes

Dale Earnhardt Jr. announced a series of executive level promotions to strengthen his enterprise and support the growth of new business as his company enters its third decade. JR Motorsports, DEJ Management, and Dirty Mo Media are some of the company's most impacted entities.

Kelley Earnhardt Miller will become the CEO of all Dale Earnhardt companies. Earnhardt Miller built JR Motorsports into a multi-championship winning organization with more than 100 victories and managed the career of her brother Dale Jr. She is the recipient of numerous sports business achievements. Earnhardt Miller wrote Drive: 9 Lessons to Win in Business and in Life.

Earnhardt Jr. saidKelley is one of the most prominent business people in the sport. She is a great leader and thinker. If we are going to equip our people with the organizational support they need to succeed, there's no better leader than Kelley.

Dirty Mo Media has a new president and executive producer. He became an equity partner in the company. The expansion of Dirty Mo Media will be the focus of Davis' efforts. Davis has built the business into an industry leader in original content and production of television and streaming programming.

Tony Mayhoff will become the Vice President, Strategy and Development for DEJ Management. Mayhoff will be in charge of Earnhardt's endorsements, equity partnerships, brand marketing, and public relations. Mayhoff will be in charge of The Dale Jr Foundation.

Earnhardt's business is based on on-track competition. Joe has been promoted to Senior Vice President, Business and Strategy. Since 2007, Mattes has been the leader of JRM's corporate sponsorships. He helped propel the NASCAR merchandising business into a multimillion dollar industry.

L.W. Miller will be the senior vice president of the company. Miller has directed the competition department for the past four years. The company has won three NASCAR titles, one NASCAR Advance Auto Parts Weekly Series title, and one CARS Tour Late Model Stock Car Series title.

Earnhardt Jr. said he is blessed to have some of the best workers at his companies. We needed to clearly define leadership in each area so that we could thrive in a competitive economic climate. I'm proud of what we built and the people who built it.