Getting Your Instagram Game On

avatar
by Anna Munhin Sep 22, 2022 News
Getting Your Instagram Game On

If you know how to explain some of the hidden features, you will be able to market your business.

According to a report by Insider Intelligence, 69% of marketers who work with influencer marketers use the photo-sharing service.

The social network can be an effective place for brands to market to people from 13 to 34 years old.

Let's look at how brands are using the photo sharing app for marketing.

Why Instagram Should Be Your Social Media Go-To

More than 70% of those surveyed are users of the photo sharing site, more than any other platform.

According to a report by Statista, more than two thirds of the audience in the United States are between the ages of 25 and 34 years old.

The opportunity to reach and engage with their audience is amazing for brands whose customer base is mostly Generation Z

According to a new report by CouponFollow, 80% of people under the age of 30 in the United States follow brands on social media.

According to Joe Sinkwitz, the CEO of a warm-contact influencer marketing network, brands are now more inclined to work with niche micro-influencers who have built up trust and expertise than with large celebrity ones.

With the use of profile links that lead a user to a list of current offers, it's easier to get direct sales on the platform, but when coupled with an influencer giving limited offer coupon codes for their audience it works quite well.

Video, imagery and illustrations are very popular on the platform, especially for brands that wish to showcase their products or services. The strategies and goals of the brand should dictate the way that they are used on social media.

The visual nature of the app made it very useful for the company's franchise brands. "Because it is so visual, we use it to build our awareness and show the power of what our brands bring to our customers."

Koehler said to keep your presence simple and eye-catching. There is no question as to what the image or video is. It is clearly and unmistakably a brand.

There are people who help build a better customer experience.

If You’ve Got It, Flaunt It

Some brands, such as Nike, have large numbers of followers on the photo sharing website.

In order to allow their followers to see more of their personality and personal lives, many of the people who primarily use other social platforms such as YouTube or TikTok have anInstagram account.

Sam the cooking guy does this on his social media.

With other social media platforms, brands are able to let their customers know their personality and sense of humor.

Customers will be more receptive to a brand's marketing content if it is regularly provided with beautiful images, funny or entertaining pictures or informative content.

It's a good place for brands to show their products and services. A publicist and brand strategist at a public relations agency said that brands use the photo and video platform to promote their products and services, whether it's through a professionally captured photo or video.

The social media platform should be used by brands to show off their products and services.

Insights and Highlights Are Essential Tools

The most powerful tool a brand can use on the photo sharing site is the Insights tab, but it's only available to business accounts, according to a publicist.

Insight allows the organization to see when their followers are most active. Kalba said that it was important to post content that would reach the largest audience.

Kalba said that the number of accounts that have seen or interacted with your content is crucial. The bigger the reach, the more likely your brand is to succeed. To increase a post's reach, brands should always enable their location (to HQ, or relevant places elsewhere), complete the 'alt text' section with keywords that relate to the content, and include all relevant hashtag.

Kalba recommended that brands reply to all comments and interactions with at least four-word responses, which will help build meaningful relationships with customers and show that they are creating meaningful and thoughtful content.

Many brands are missing out on the use of Highlights, a feature on the photo sharing site, according to the owner of the company.

The bubbles are the first thing that show up when someone visits your account on the photo sharing site. "If you check out most businesses other than the huge corporations with large marketing staff, those highlights are sporadic and haphazard, and it's really easy to use this area in a brand's profile."

One way to do this is to have separate highlight bubbles for your services.

Most businesses already have content on the photo sharing site that can be categorized into Highlights.

If they don't, it's easy to quickly create some stories and reels that can be used here.

There is a connection between social media and great customer experience.

Attaining Hashtag Heaven and Other Challenges

Many brands are confused about the type of hashtags they should use on their posts, according to a report. It's more effective to target niche communities, which have more dedicated followings, if you avoid popular hashtags.

According to the report, there are five main categories of hashtags used on the photo sharing site.

  • There is a location in the city of New York.

  • It was branded with #Kelloggs and #RedCross.

  • The industry is related to travel, bicycles.

  • The community is made up of campers.

  • It's a Descriptive #Makeup.

Although one may believe that travel would do well, it is such a large category that a post like that would get lost among the thousands of posts using the same #. A more narrow niche would draw a more dedicated community.

It helps streamline the creation process when brands understand the type of content they want to sell.

The more tags used on a post, the better, according to the report, since using a lot of tags doesn't hurt post performance.

The continued evolution of the platform is one of the reasons why there are a lot of challenges. I think that they are still figuring out who they are as a platform. Many brands have been frustrated by the lack of a repost feature, and we are excited that they are testing it.

The platform's limitations make it difficult for brands to get their message out. We want our audience to share our content, which they are not able to do.

It's frustrating for the brand as well as the users

What they put into it is what they get out of it, and that's what brands need to keep in mind.

He said that creating a 15- to 30-second video that's timely, captivating, niche specific, and posted during the right time of the day takes a few hours and a lot of proactive thinking.

It's no longer a platform to just post photos anymore, so it's more demanding to market on.

The potential for greater results is provided by the engine's complexity. A team should be devoted to achieving the goal of the brand, not just one person.

The Takeaway: Target Niche Markets, Stay True to Brand

Most brands already have a presence on the social platform.

By targeting a niche market, brands can increase brand awareness, provide interesting, informative and entertaining content to their customers, and showcase their products and services in a visually appealing way.