HANNA ANDERSSON APPOINTS CALLIE CANFIELD AS CHIEF BRAND OFFICER

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by Anna Munhin Sep 22, 2022 News
HANNA ANDERSSON APPOINTS CALLIE CANFIELD AS CHIEF BRAND OFFICER

PR NewswirePR Newswire

The female executive team of the brand continues to grow.

Callie Canfield has joined the company as chief brand officer. The company's brand and content strategy is grounded in its deep heritage and core values.

Canfield brings a lot of retail experience to the marketing team. She will lead efforts to build brand awareness and reach a wider customer base through public relations, social media, and creative strategy and execution.

Anthropologie Group, Gap Inc., and David's Bridal are some of the brands Canfield has expertise with. Canfield was the Head of Brand Marketing and Public Relations for Anthropologie Group and was responsible for driving awareness and introducing the brand to the next generation of consumers. Canfield oversaw brand and performance marketing at David's Bridal. She set up a social studio and re-launched the brand's social channels in order to get the attention of a younger demographic. She launched Anthropologie's wedding brand, BHLDN, growing their store footprint and driving double digit customer growth. Canfield was part of the original marketing team for the leading women's activewear brand, Athleta, during her time at Gap Inc.

"Over the course of my career, I've had the opportunity to work with brands I love and believe in as a consumer, and I'm excited to work alongside a passionate team on a mission to outfit the brand," said Canfield.

"As we navigate an ever-changing retail landscape, one thing that remains consistent is our motivation to bring joy and comfort to kids by providing families with premium, sustainable products and compelling content," said Aimée Lapic, CEO of the company. Callie's leadership will allow us to drive new customer growth and provide unique experiences to the digital first Hanna brand.

Kids can do their best with clothes that empower them to do their best, from comfortable construction details marrying form and function to happy prints and a quality that lasts. There are timeless silhouettes that are clean and modern and never go out of style.

About the person.

A leading direct to consumer premium, sustainable children's apparel and lifestyle brand was founded in 1983. It is known for its popular, globally recognized products with happy designs, and it is also known for its construction details built for comfort and play. The company's products are designed for babies to 12 years of age. The original maker of Family Matching Pajamas, Hanna has built a cult following and is a favorite amongst celebrities such as Gabrielle Union and Taylor Swift.

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