Salesforce customers react as details about Genie emerge

avatar
by Lindsey Francy Sep 22, 2022 News
Salesforce customers react as details about Genie emerge

The bottle ofSalesforce genie is empty. Customers would like to know more about this platform.

The bottle ofSalesforce genie is empty. Customers want to know more about the data platform.

At Dreamforce yesterday, there was a release of a new platform called Genie that generalizes the rest of the platform with artificial intelligence and automation. The company plans to eventually release tools for sales, e- commerce, customer service, and other areas.

In their keynote, co-CEOs were able to improve their presentation by previewing it to customers in a number of cities before they showed it to Dreamforce attendees. Daniel Peter is the practice lead for Robots and Pencils, a mobile strategy and app development company.

Peter said that most of the Robots & Pencils customers are not typically marketers. There's a lot of potential in the automations and use cases shown at Dreamforce as his customers sometimes use customer data to perform business intelligence operations.

Peter said that if it works in real time, it could be a big deal for some customers. At the end of the day, open source or proprietary tools that run on static data sets can be used to perform business intelligence. To be a real-time tool, Genie has to solve the problem of data index.

"As the data's coming in, I've got no chance to index it, so how do you stitch the nonindexed real-time data with the index historical data, in a simple way?" Peter made a statement. There is a lot going on behind the scenes to accomplish that.

Peter said that running a business intelligence process at the end of the day is good for many of the company's customers. He sees emerging customer experience scenarios where real-time is important.

At Dreamforce 2022, co-CEOs Marc Benioff and Bret Taylor pitch Salesforce Genie to the faithful.

News Corp. Australia will allow advertisers to sell direct to consumers with shoppable video, clickable text and image-based ads on its digital content platforms. When consumers click on shoppable content, they are taken straight to checkout when they put an item in their cart.

There are integrations with Australian clickable content and video startup Vudoo in the tech stack. Advertisers use it to connect to e- commerce platforms.

News Corp.'s managing director of client products said that the new tool could be a huge boon for advertisers. It will allow the media company to manage and deliver first-party customer data to its advertisers, which is a key advantage it holds over other digital advertising platforms.

News Corp. will be able to put its advertisers' products in front of the right audiences and make product recommendations based on viewers' history and preferences with the help of the automations provided by the company. The general manager of video at News Corp. said that it eventually will.

"Our strength is going to be our journalistic curation of content for that particular target market, rather than the other way around," he said. A lot of different brands are part of the company. It is interesting for us.

Daniel Newman, founding partner and analyst at Futurum Research, said that Genie's data lakehouse is complex and shows a sophisticated strategy. There are a number of new features and integrations that point to a competition with Microsoft.

[Genie] gets Einstein to actually do what we've been promising it was going to do for the last 10 years.
Liz MillerVice president and analyst, Constellation Research

Newman said that what you're seeing is a very deep portfolio that's trying to tell a comprehensive story. There's something going on here.

When it comes to signals to its user base, it's important that certain products are important to the company.

"For the hardened among us, it's going to be a little cringey," said Liz Miller. "But for these people, for everyone in a golden blazer, they're going to freak out, because what genie does is it opens up a massive stream of cloud-wide data into Einstein." We have been promising for the last 10 years that Einstein would do what he did.

Customers, analysts and partners said that they haven't been provided with costs for the new product. It's hard to know if it will be successful in the marketplace or not.

As itAutomates customer journeys and workflows, it has the potential to improve many aspects of front-lineSalesforce users' daily work He and Paul Greenberg, managing principal of the 56 Group, said that pricing will determine the adoption of genie.

I still don't know who this is available to. Does it cost anything? Is it something you spend more on? "He said that." The biggest question was not addressed during the keynote.

Don Fluckinger is the author of "Enabling Technologies for TechTarget."