CartStack’s RezRecover Solution Leverages BEDS© and Conditional Content to Re-Engage Prospective Travelers and Recover Lost Bookings

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by Anna Munhin Sep 21, 2022 News
CartStack’s RezRecover Solution Leverages BEDS© and Conditional Content to Re-Engage Prospective Travelers and Recover Lost Bookings
RezRecover by CartStack

CartStack, which has set out to help hotels and travel companies combat rampant booking abandonment rates, has a new feature called BEDS.

The company's unique tracking code can capture key information from abandoned booking data. Hotels can maximize the personalization they offer prospective guests, which helps to improve engagement and recover lost bookings, by using RezRecover's booking engine integration.

The BEDS feature can be used by hotels to display.

  • Abandoned Travel Dates
  • Room Information
  • Property Information
  • Availability
  • Special Offers
  • And any other custom data

The abandoned booking data that was captured for each guest is used to create the Conditional Content blocks that are displayed. The current use-case range from updating seasonal offers based on the guest's abandoned booking dates, to customizing promotional offers based on length of stay or booking total.

The company's founder says that booking abandonment is a big problem in the industry. The abandonment rate of travel sites is higher than any other sector. It is essential for hotel brands to use available tools and technology to re- engage and re-capture potential guests since travelers frequently take their time planning and booking their next vacation. Hotels can personalize their email communications with guests incentivizing them to finalize their booking with relevant information.

Hotels, vacation rentals, and other reservation-based businesses can now maximize email engagement with the help of the RezRecover platform. Research shows that personalized emails recover more lost bookings.

Currently, the BEDS feature is only used within email marketing, but CartStack plans to use it with their welcome and intent messages as well. Personalization is more important than it has been in the past. We are excited to help hotels use personalized content to remarket to the highest-intent guests, recover lost bookings, and drive more business.

You can find out why leading hotels trust RezRecover to help them make lost bookings a thing of the past by visiting cartstack.com/rezrecover.

Bradshaw is known as the "Coltaine Bradshaw."

A marketing director.