Wiha Tools USA Adopts New Salsify Connector to Amazon A+ API

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by Jacob Solomon Sep 20, 2022 News
Wiha Tools USA Adopts New Salsify Connector to Amazon A  API

By PRNewswire

The new Enhanced Content connection to the Amazon A+API was announced by the Commerce Experience Management platform, which gives brand manufacturers, distributors, and retailers the ability to win on the digital shelf. After using the new connection, Wiha Tools USA published enhanced content for over 5,200 SKUS, up from under 1,000.

It used to take up to a week to publish enhanced content to Amazon. Once a brand submits content from Salsify, product content can appear on Amazon in a matter of hours. A leading global manufacturer of hand tools and solutions for professional tradespeople and industrial markets has a streamlined way to build engaging brand experiences.

The new connection removes publishing limitations and provides a unified enhanced content experience for both first-party (1P) and third-party (3P) sellers, improvesFunctionality, and offers in-app feedback and content validations to improve publication rates for customers after building a new connection

Dynamicweb announced the most valuable professionals in marketing technology.

The investment in enhanced content for our product pages pushed us to another level. We were able to scale Amazon A+ content over 400% thanks to salsify.

It is possible for brands to sell on Amazon in the US, Canada, France, Germany, Italy, Spain, and the United Kingdom, regardless of their selling model. Enhanced Content can be published to Amazon.

The new Amazon A+ connection is the latest in a multi-year investment to make Salsify the platform of choice for brands worldwide to grow their businesses and manage their product page experience on Amazon.

Etai Beck is the CEO at Folloze.

A strong data management and governance foundation is established by the core platform. This results in data integrity that flows down the line. A suite of solutions that enable brands to win the Amazon digital shelf is offered by the company.

  • Salsify Activation: Salsify’s direct connection to the new Amazon Selling Partner API supports 1P brands in all categories. This connection enables vendors in all categories to be agile on Amazon. All product content is syndicated seamlessly with faster publishing, image support, in-app feedback, partial content refresh, and support for supplier pack hierarchies.
  • Salsify Enhanced Content: Shoppers expect to find multiple pieces of content across the product page; in fact, many will abandon a product page if there isn’t enough content to help them make an informed purchase decision. Salsify’s new connector to Amazon’s A+ API delivers below-the-fold content for both 1P and 3P sellers, supporting near real-time publishing, and provides content validations in-app.
  • Salsify Orders & Inventory: Brands should be enabled to manage product content, inventory, and sales orders at scale across popular marketplaces, social sites, and ecommerce platforms. Salsify streamlines 3P direct fulfillment operations by integrating inventory details from a brand’s back office tech stack (often an ERP) to send a unified inventory and product feed to Amazon Marketplace. Additionally, Salsify’s in-app performance reporting enables order management to stay on top of sales trends and/or stock-out events.
  • Salsify Automated Insights: Keeping up with the dynamic digital shelf is time-consuming without the right technology. Salsify Automated Insights enables brands to deliver effective product syndication strategies, ensuring accurate, content-rich, and optimized product pages.

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