Introducing WordPress VIP for Salesforce: a Powerful, Time-saving Integration for Content Marketers

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by Lindsey Francy Sep 20, 2022 News
Introducing WordPress VIP for Salesforce: a Powerful, Time-saving Integration for Content Marketers

It's possible to combine the ubiquity of a website with the power of a marketing cloud.

The world's most popular content management system will be integrated with the power of the marketing platform. In the AppExchange, there's a new version of theWordPress forSalesforce.

The integration of the product allows marketers to quickly access content from their websites when creating emails in the cloud.

It's easy to create more content and reuse it across channels with the help of the WPMU DEV platform. The world's most used content management system can be used to power engaging customer experiences. The engine that powers growth through content marketing is due to the fact that it is so easy to create and measure content.

There is a solution for marketers to populate email.

The majority of B2C and B2B marketers use email as a primary distribution channel for their content marketing efforts. The task of populating email messages with brand-approved marketing content can take a lot of time and effort.

The first and onlyWordPress integration with theSalesforce Marketing Cloud was developed through a partnership between the two companies. With the click of a button, marketers can execute their campaigns more efficiently and with more relevant content.

What is the workings of theWordPressVIP forSalesforce.

  • Access web content from WordPress directly within Marketing Cloud's Email Studio.
  • Choose the content to populate in the hero section of your email or featured content section, pulling a feed of your most recent content. Access individual content pieces, feeds, or content categories to meet the needs of various marketing campaigns.
  • Format content to your exact needs. For example, include a featured image and/or excerpt, select two or three columns, or choose title/excerpt colors to match your brand requirements.
  • Schedule your email as you normally would.

Email marketing is one of the most effective channels in a marketer's toolkit because of the power of content. Marketers can use our integration withSalesforce Marketing Cloud to build better, more engaging email campaigns by integrating theirCMS directly with the cloud.

Visit the website for a demo of the product.

About WordPress VIP

Better customer experiences can be created with the world's most popularCMS. More content creators are able to build more content for more segments faster and deliver it across all their digital channels thanks to the flexibility and ubiquity of the automattic family of websites. Content teams are able to measure content performance, prove return on investment and improve. You can learn how we can help customers deliver amazing digital experiences at our website.

We will be at the booth 1731 at Dreamforce.

About Automattic

We want to make the web a better place. We help support customers through web hosting, security and backups, enterprise infrastructure, and more. More than 2,000 employees are working from 98 countries at Automattic. Most of our work is available under the GPL. We encourage you to follow us on social media

WPVIP Inc. is the source