Conexon acquires zfactor Inc., bolstering fiber broadband marketing services portfolio with award-winning branding, design, website capabilities and proprietary creative software platform

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by Jacob Solomon Sep 19, 2022 News
Conexon acquires zfactor Inc., bolstering fiber broadband marketing services portfolio with award-winning branding, design, website capabilities and proprietary creative software platform

Conexon's existing marketing solutions are used by electric Cooperatives in multiple states with over one million members.

Conexon is a rural fiber-optic network design and construction management leader.

Conexon (PRNewsfoto/Conexon)

Conexon's latest step is to provide end-to-end consultative and operational solutions for electric cooperative deployment of fiber broadband.

Zfactor Inc., founded in 1998, has an impressive list of clients. The agency has been working with Conexon for the last two years. The Conexon Marketing Hub is a software platform that electric co-ops need to effectively market fiber-to-the- home service.

Over the past two years, Conexon has been impressed by the creativity, client commitment and ability to produce amazing work by the team at Zfactor. They assisted us in becoming a highly efficient marketing agency and helped make quality marketing services affordable for our co-op clients. They share the same dedication and work ethic as Conexon and we are very excited to have them join the company. I'm looking forward to working with them more closely on our own projects and expanding their customer base.

Sharing in the mission of closing the digital divide in America, zfactor Inc., will continue to operate as an independent creative agency wholly owned by Conexon.

"While we have been approached in the past by companies interested in investing or acquiring our agency, we felt they weren't quite the right fit or right mission." We realized the similarities between culture and ethics when we worked with the Conexon family. It was a noble cause that we could get behind. Conexon and its clients will be provided with what we do best in the future.

Conexon brings fiber to the home in rural areas. Professionals with decades of experience in business planning, building networks, marketing and telecommunications are part of the company. Conexon's electric cooperative clients get end-to-end broadband deployment and operations support from a project's conception all the way through to its long-term sustainable viability. The company works with clients to analyze economic feasibility, secure financing, design the network, manage construction, provide operational support, and determine optimal partnerships. Conexon has assisted more than 300 electric Cooperatives, 60 of which are installing fiber networks, with more than half a million rural Americans connected to fiber to the home. Federal, state and local grants have been secured by the company.

Cindy Parks can be reached at cindy. parks@conexon.us.

Conexon acquires a portfolio of broadband marketing services with an award-winning design.

Conexon is the source of the information.