How data is shaping the future of marketing

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by Jacob Solomon Sep 18, 2022 News
How data is shaping the future of marketing

Every industry has been transformed by the power of data as companies use it to gain new insights and work smarter. Businesses are always looking for new ways to reach customers.

The owner and director of Naked Creative in Invercargill says that it's all about connecting. Consumers are completing more of their activities online and this presents new opportunities for businesses and brands to engage with them.

Businesses can use data to understand their customers. The information is very valuable for marketing firms.

"Our clients depend on us to advise them on where their brand should be to engage their potential customers and expect comprehensive reporting on how their campaigns have performed." Real-time data allows us to quickly see what's working for our clients.

Carla Forbes Carla Forbes, owner and director of Invercargill-based marketing agency Naked Creative.

She says that using data insights, marketing firms can adjust media placements to get the most out of their budgets.

According to Forbes, technology has led to significant change in the marketing sector.

She says that increased internet speeds mean our communications have become more data-rich. Video is replacing still images and text as a primary means of communication, and so we are doing a lot more work in video production than we were five years ago.

Forbes says that a fast mobile connection is important for Naked.

Umlaut ranked Vodafone NZ as the best overall network in Southland, also coming out top in the data and voice categories.
Umlaut ranked Vodafone NZ as the best overall network in Southland, also coming out top in the data and voice categories.

Mobile devices have become the most common way to access brand content, be it on a website, social media or news media. We used to consider mobile devices to be a secondary delivery platform. Content is created for both mobile and desktop.

Forbes believes technology and data will be important tools in the future. It will be a challenge to reach customers on multiple platforms.

According to Forbes, online media platforms and new platforms will continue to grow. "Brands will need to be in more places to reach the same number of eyes, but more importantly, they will need to be smart about how they communicate, or they will get lost in the noise."

Ensuring that messaging lands in the right place is an increasingly important skill.

To support Southland's digital economy, Vodafone NZ has developed the best network in the region, according to independent benchmarker umlaut, part of Accenture.
To support Southland's digital economy, Vodafone NZ has developed the best network in the region, according to independent benchmarker umlaut, part of Accenture.

It won't change, but it will become more important. It will take succinct, engaging messaging, authenticity in communication and an outstanding customer experience to get consumer attention.

The best network in the region has been developed by Vodafone New Zealand.

The data and voice categories were both won by Vodafone NZ.

The best average download throughput was achieved byVodafone. The highest score in the voice category was achieved byVodafone.

Earlier this year, New Zealand's best mobile network was ranked by network data and call quality.

You can check the coverage in your area by visiting www.vodafone.co.nz.

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