iQIYI Releases 235 New Titles at 2022 iJOY Conference, Further Enriching Its Content Slate for Audience and Brands

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by Samuel Pordengerg Sep 16, 2022 News
iQIYI Releases 235 New Titles at 2022 iJOY Conference, Further Enriching Its Content Slate for Audience and Brands

iQIYI, Inc., an innovative market-leading online entertainment service in China, announced the upcoming release of over 200 new films. The new titles show i QIYI's commitment to producing premium and innovative original content for viewers and ensuring a rich supply of material for brands.

There are a lot of new shows with different genres.

GONG Yu, Founder and CEO of iQIYI
GONG Yu, Founder and CEO of iQIYI
WANG Xiaohui, Chief Content Officer and President of Professional Content Business Group (PCG) of iQIYI
WANG Xiaohui, Chief Content Officer and President of Professional Content Business Group (PCG) of iQIYI
WU Gang, Senior Vice President of iQIYI
WU Gang, Senior Vice President of iQIYI

A lifelong journey, a drama about the lives of ordinary people, is one of the most popular iQIYI original content this year. The new titles were unveiled just four months after the announcement of more than 200 new titles.

The founder and CEO of iQIYI said that they turned profitable for the first time this year and will continue to grow.

More than 20 variety shows have been added to iQIYI's library to cater to the ever-evolving appetite of Gen Z viewers. The Rap of China 2023 and The Big Band Season 3 are both in the works after gaining great popularity in the past few years, while established comedy-themed programs, such as Super Sketch Show Season 2 and The detectives' adventures season 3, will also continue to provide laughter

iQIYI is dedicated to presenting its content in a variety of ways to increase the audience's reach. The Farming Youth will be accessible in both long and short video forms on different channels as the company works with other platforms.

The dramas on the platform will tell the stories of women in modern society under the well-known Light On, Sweet On and Laughter On Theatres.

There are two titles in the latest releases that are based on ancient China. The Big Examination is a crime drama that features the work of life of flight crew, while the latter is a film about the life of a flight crew.

"Producing premium content is always our core value at iQIYI and we are committed to providing continuous supply of great content to our loyal user base," said Wang Xiaohui, Chief Content Officer and President of Professional Content Business Group. The company will continue to produce popular dramas and variety shows.

Enhancing the platform with brands.

Love Between Fairy and Devil and Camping LIFE are just two of the new titles showcased at the event.

The senior vice president of iQIYI said that brands are increasingly looking for integrated marketing opportunities.

On top of the embedded commercial content in the drama of Love Between Fairy and Devil, Mengniu interacts with the audience via the bullet chatting function and offline events attended by the casting. From restaurants to toys, there is a rich variety of offerings.

The model has rich offerings for the brands to reach their target audience.

i QIYI Press can be reached at press@qiyi.com.

IQIYI is the source.