Disney Parks’ Digital Innovation

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by Lindsey Francy Sep 15, 2022 News
Disney Parks’ Digital Innovation

Skift looks at innovation, marketing, and a superapp for the Middle East in today's edition.

There is a person namedRashaad Jorden.

It's good to wake up from Skift. The day is Thursday, September 15. This is what you need to know about travel.

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Episode Notes

Travel executives believe that the travel marketing funnel should be centered around flights. Brian Chesky says his company's competitors have a wrong travel marketing funnel.

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Chesky said at a recent Goldman Sachs conference that marketing should focus on travelers' first decision, which is where to travel. Chesky is one of the speakers at the Skift Global Forum in New York.

Disney is considering introducing Disney+ content to its parks in order to upgrade the theme park experience.

The chair of Disney Parks, Experiences and Products shared news of planned improvements to Disney's Animal Kingdom at the recent D23 expo in Anaheim, California. He said that Disney will be adding a new area. The keynote speaker at the Skift Global Forum will be D'Amaro.

Armijo writes that Disney could look to include more Disney+ features at its theme parks. Subscribers of the streaming service were given access to cruises and parks on Disney+ Day. Armjio says bringing more digital innovation to its theme parks could be a major financial boon for attractions still recovering from the swine flu.

Today, we look at online travel company Musafir.com. The company is working on a travel app for the Middle East.

In an interview with Skift, the CEO of Musafir.com said his company wants to launch a super app next year. Superapps, which are popular in Asia, allow users to accomplish a variety of tasks under one platform. The travelsuperapp would be a one-stop shop for customers' travel needs, such as flights, visas for overseas trips and hotel check-in.

Musafir.com expects to see a lot of business from the World Cup later this year. The company is poised to benefit from travelers looking to the United Arab Emirates for accommodations during the tournament, according to him.