Week at a glance: Influencer guidelines; Festive spends; Campa’s comeback; AI & music

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by Jacob Solomon Sep 10, 2022 News
Week at a glance: Influencer guidelines; Festive spends; Campa’s comeback; AI & music

You can be a part of India's gaming powerhouse.

The high growth industry has been put in the spotlight by GAMEXX. The stage is ready for the second edition of GAMEXX. The off-line event will be held in Delhi on September 21st.

The steps towards an evolved influencer ecosystems were taken by the government.

The Consumer Affairs Ministry will come out with guidelines for social media stars. The chairperson of Consumer Protection Authority said that the penalties for violations could be between Rs 10 lakh and Rs 50 lakh.

The industry weighed in on Campa's comeback.

The market has been abuzz with excitement ever since news of Reliance acquiring Campa Cola from Pure Drinks appeared in the last week of August.

This year's bumper spends are being fueled by the headwinds.

The festival season is very important. After two years of H1N1 and the economic downturn, brands and advertisers are eager to make the best out of the season. The effects of the Pandemic have stopped. Consumers are expected to spend more during the festive season. Consumer sentiment has returned to pre-COVID levels, according to many people.

The second part of brands and festive season deals with market dynamics.

Consumers and brands are looking forward to a bumper festive season after two years of Covid-led disruptions. It is expected to be business beyond the usual this festive season as there is a strong propensity to spend amongst the consumers and brands are well prepared to meet the growing consumer demands.

Will artificial intelligence change the music business?

Akihiko Kondo, a Japanese man, married a virtual pop star. He was married to a fictional character in a country that is known for its obsession with cartoons. Kondo is a catch-all term for people who like fictional characters. Such cases are no longer eyebrow raising as they have become commonplace in the times that we live in, with virtual pop stars assuming real-life personas.

The greatest rivalry in cricket broke ratings records.

The first six games of the World Cup were watched by over 180 million people, making it the most watched cricket tournament in history. The blockbuster between India and Pakistan on August 28th, 2022, recorded a cumulative reach of 133 million and a growth of almost 30% compared to the Asia Cup 2016 encounter.

Experts say that the PR industry needs to be positioned well.

Over the years, the public relations industry has grown greatly. Today, almost every industry and corporate uses PR. A corporate communications team is also included. In an always-on digital world the demands and challenges for PR agencies have increased.

Retail media can be programmatically enabled.

In an exclusive interview with Adgully, Brian Gleason, Chief Revenue Officer, Criteo, talks about their new in-app video in India, trends in e- commerce, and much more.

We are creating different types of content at Colors.

We have a wide variety of entertainment and our content has always mirrored society. "We consciously chose to bring out stories that are unique, appealing, and fresh." After five years, the flagship property of the Colors is coming back. It is one of the most anticipated comebacks due to the fact that the show has done well over the course of nine years.

Indian films and series can reach a global audience.

In conversation with Adgully, Sunder Aaron, Co-founder and Principal of Locomotive Global Inc spoke about the trends dominating the film and OTT sector in India, the content consumption trends, collaboration with Applause Entertainment and more.

The celebration experience will be tapped into by McDowell.

In conversation with Adgully, Ruchira Jaitly, Executive Vice- President and Prestige Portfolio Head, said, "As a brand, we have always been an enhancer of deeper connections and of meaningful friendship." The narrative of the brand revolves around yaar and yaari that allow us to be better people. Many were provided with hope, joy, and several delightful emotions. A lot of people found solace through his music.

The aim of the company is to be a leading voice in keeping the environment sustainable.

In an exclusive conversation with Adgully, the Head - Marketing, Acer India, talks about their campaign to push for sustainable practices and much more.

The assets of our clients grew from $2.5 billion in 2015 to $26 billion in March of 2020.

In an exclusive conversation with Adgully, the Head of Marketing, Edelweiss Wealth Management, speaks about their various product offerings, how they have adapted to a digitally transformed world, how the company is delivering value to their customers through a hybrid model, and more.

Krishna Mohan Nyayapati said that Emami's Mantra Masala is looking at a turnover of 1000 cr in 5 years.

In an exclusive conversation with Adgully, Krishna Mohan Nyayapati, Director, Emami, spoke about the brand story of the company and how they are differentiating themselves in the market with their innovative manufacturing technology.

The next big move for us is AvOD.

In a conversation with Adgully, the Head of non-Subscription, aha, and the Vice President of Content and Strategy spoke about aha's growth journey since its inception.

Otipy is using nostalgia to drive its business.

The founder and CEO of Otipy gave a rundown on the "Chawanni" campaign and how they are focused on bringing back the olden days of the "chawanni Era"

The company is going to buy the company.

One of the largest tech companies in the world has agreed to acquire an integrated supply chain specialist.